Initiated and led project that discovered 20% excess product per bottle which I discussed with top management to improve efficiency • Identified problems with credit card processing, negotiated with a third party, and introduced a system that solved between 40 and 50 potential problems daily • Improved brand awareness in a Web 2.0 environment by implementing a new social media strategy that included both a Toppik Facebook page and a Toppik Twitter account • Headed investment analysis of bringing a potential new nutraceutical product to market, recommending to abandon the project after decision tree analysis