Agnieszka Stach-Krupowicz Email and Phone Number
Marketing and communication manager with 10+ years of proven B2C and B2B experience in marketing management, market research, digital marketing, marketing strategy development, postbuy analysis and KPI tracking. Specialized in planning and execution of ATL and BTL marketing campaigns as well as marketing plans oriented to increase sales effectiveness and strengthening brand image.Enthusiast of data-driven marketing strategy where the product strategy is based on solid data and analysis. Highly developed analytical skills and understanding of sales perspective.Digital Marketing Manager | Product Marketing Manager | Marketing and Communication Director | Marketing Analyst | Data-driven Marketing and Sales Director
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Marketing And Sales DirectorGrupa ZartSzczecin, Pl -
Marketing And Sales DirectorGrupa Zart Jan 2023 - PresentSzczecin, Woj. Zachodniopomorskie, PolskaProject management of sales and marketing teams, including development of sales and marketing plans;Controlling the implementation of the implemented strategy and evaluating effectiveness;Coordinating external and internal projects;Coordinating events, including Piknik nad Odrą - the largest outdoor tourist trade fair in Poland - planning sales, creating business cases for sales products, creating marketing plans, coordinating execution processes, responsibility for sales plans, cooperation with external partners and key customers, cooperation with institutional and media patrons; planning infrastructure during the event;Responsibility for organizing events and activities to communicate with the public in order to adequately promote events;Management of a team responsible for marketing and sales and cooperation with external support companies;Responsibility for all activities related to brand image creation;Creating marketing and promotional materials for the company and external entities; -
Marketing ManagerGrupa Zart Oct 2021 - Jan 2024Szczecin, Woj. Zachodniopomorskie, PolskaCreating a marketing strategy and marketing plans to support company's business goals;Setting and establishing directions of company's development;Coordinating marketing projects;Creating social media marketing strategy for company and particular projects;Creating ideas, preparing and implementing advertising campaigns;Managing campaign budgets, monitoring and testing the effectiveness of conducted activities;Cooperating with graphic designers, IT specialists, copywriters;Creating content for websites according to SEO and UVP standards;Running the company's channels in social media;Creating advertising materials;Conducting recruitment proccess;Creating commercial offers;Coordinating public relations and content marketing activities;Optimization, recommendation, support of the sales department;SEO analysing and coordinating SEO activitities implemented by performance agency; -
Marketing SpecialistHome.Pl Apr 2019 - Nov 2020Szczecin, Woj. Zachodniopomorskie, PolskaCreating and coordinating sale and marketing communications strategy for core productsPlanning and executing budget for core products, planningCreating and coordinating actions to increase conversion and website trafficPreparing and planning advertising campaignExecuting sales campaignsAnalyzing current sales results and recommending best solutionsAnalyzing results of promotional campaigns (Google Analytics and report from an external agency) Creating creative campaigns for core productsLeading offline/online promotional campaigns with partners and clientsCoordinating public relations and content marketing actionsCooperating with a graphic team and with performance and creative agencies -
Marketing And Agency Service SpecialistPolska Press Grupa Jan 2016 - Mar 2019Szczecin, Woj. Zachodniopomorskie, PolskaPlanning, creating, media buying, emissing and coordinating both press and online campaignsCooperating in media relations and media patronageEvent and special actions branding within organizationEvent promoting within organizationDesigning and preparing promotional materials (e.g. leaflets, posters, catalogs, presentations and media creations)Collecting and processing market data in PolandLeading and supervising special projects within organizationProjecting and implementing products brandingCollaborating with internal business unitsCollaborating in advertisement with agencies, providers and subcontractorsPreparing, writing and coordinating tender offers. -
Marketing SpecialistGrupa Csv Sp. Z O.O. Oct 2013 - Jan 2016Designing, creating, and delivering marketing programsCreating, establishing, updating a brand identitySupervising websites and social media activitiesCreating and editing the standard book for sales pointsCreating, establishing and updating marketing standards and instructionsDesigning visualizations and merchandizing for sales pointsPlanning, organizing, coordinating, preparing operations review for promotional campaignsLeading and coordinating brand/rebrand strategy activitiesCollaborating with internal business unitsCollaborating with advertising agencies, providers and subcontractorsPlanning, implementing and coordinating marketing budgetCreating and coordinating handouts, leaflets, catalogues and other promotional publications Coordinating and implementing PR activities -
Management InternFire-Max Aug 2012 - Sep 2012Marketing support for FireMax communication plansDewelopment of marketing strategyInternal audit of a current marketing plan Dewelopment of a competition researchEvent planning
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Public Relations SpecialistsPolish Psychologists' Associationlo Jun 2011 - Sep 2011Londyn, Zjednoczone KrólestwoMarketing and PR support for the PPA projects (both internal and external)Participating in analysis of current PPA marketing activities and planning new strategyEditing, updaiting and producing content for the PPA website and PPA "facebook" profilePreparing and producing advertising materials, i.e. information leaflets, brochures, online presentations Maintaining good relations with medias and coordinating press releasesDeveloping new internet base methods of communication and promotionGaining new partners and sponsors for PPACoordination and developments branding activitiesParticipating in organisation of an external event - Open Day PPASupporting fundraising activitiesCreating and editoring PR and marketing database PPA -
Management And Public Relations InternCentrul Educational Interetnic Pentru Tineret Asociation Jul 2010 - Sep 2010RomaniaInteracting with NGO volonteers Preparing Public Relations activitiesPreparing and producing social projects: expositions, conferences, presentations, Cultural Education Program for NGOs
Agnieszka Stach-Krupowicz Skills
Agnieszka Stach-Krupowicz Education Details
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Management -
Management -
Sociology -
Communication And Media Studies
Frequently Asked Questions about Agnieszka Stach-Krupowicz
What company does Agnieszka Stach-Krupowicz work for?
Agnieszka Stach-Krupowicz works for Grupa Zart
What is Agnieszka Stach-Krupowicz's role at the current company?
Agnieszka Stach-Krupowicz's current role is Marketing and Sales Director.
What schools did Agnieszka Stach-Krupowicz attend?
Agnieszka Stach-Krupowicz attended Uniwersytet Szczeciński, Uniwersytet Warszawski, Uniwersytet Szczeciński, Högskolan Dalarna.
What skills is Agnieszka Stach-Krupowicz known for?
Agnieszka Stach-Krupowicz has skills like Marketing Communications, Business Development, Management, Spss, Microsoft Office, Statistica, R Project, Prezi, Ahead.com, Corel Draw, Technology Integration, Social Media.
Who are Agnieszka Stach-Krupowicz's colleagues?
Agnieszka Stach-Krupowicz's colleagues are Adrian Jaremba, Bartosz Heliński, Paulina Gawrych.
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