Alexander Guaraldi Email & Phone Number

New York, NY, US

New York, United States

Corporate and Special Events Agent

Greater New York City Area

• (Formerly Paradigm Talent Agency - Music Division)
• Lead vision and execution of global booking strategy for music tours and streaming platform performances; optimize booking architecture to drive cost reductions and process improvements.
• Mobilize project management for end-to-end tour productions, growing revenue 192% in 4 years; Negotiated contracts generating tens of millions in revenue in collaboration with agents.
• Define and build a pipeline of marketing programs, including tour announcements, specialized pre-sales, advertising materials, radio proposals, social media campaigns, and VIP meet and greets.
• Manage internal CRM system and corresponding client-facing cloud portal, liaising across sales, marketing, and services business partners to create workflows.

Greater New York City Area

• Managed the analysis, drafting, and tracking of performance contracts for over 650 performances.
• Negotiated contract points in conjunction with legal team to mitigate risks and satisfy artist demands; facilitated immigration compliance and visas for international artists.
• Coordinated financial settlements for performances, as well as domestic and global tours; drafted sales reports for managers and business managers.

Greater New York City Area

• Revamped process for issuing and tracking artist contracts, streamlining and launching database.
• Implemented new system for tracking invoices and client deposits to accelerate payment.

1150 Hancock Street Quincy, MA 02169

• Create proposal for approval by Mayor’s Office of Quincy MA regarding annual concert series
• Negotiated sponsorship deals with local businesses and Chamber of Commerce
• Procuring and promoting local and regional acts that meet the needs of the creative concepts

939 Boylston Street Boston, MA

• Procured musical acts to perform in the venue; negotiated offers and executed contracts with artists and artist representatives.
• Created and launched an original concert series across Boston colleges and universities.
• Produced strategy and content across marketing channels, including website homepage and landing pages, targeted emails, newsletters, social media campaigns, and ads.

Melrose, MA

• Created business plan targeting future investors.
• Forecasted P&L and strategized ways to increase revenue.
• Registered company to assume state payroll taxes in Massachusetts and California.
• Repurposed existing website to highlight content & media for Barefoot Truth and Guster.
• Point-person for all social media accounts.