Create and manage $7.5 MM tactical performance marketing budget for ~350 retail locationsConceptualize and execute digital marketing strategies for market quadrants, greenfields, mergers & acquisitionsManage digital creative asset strategy & developmentCollaborate with agency partners to optimize PPC, display, and paid social campaigns for ~350 retail locationsCollaborate with agency partners to build brand websites from ground-level including an eCommerce portal for online membership sales that boasts over $300,000 in revenue to dateSupervise and direct SEO practices for company’s website and internet listingsAssemble social media profiles from scratch for core brands resulting in 6,000 followers in under 3 yearsDraft and publish company-wide Terms & Conditions and Privacy Policies including CCPA complianceLead development and implementation of review solicitation program, resulting in 32k new Google reviews and 127% increase in Average Reviews per Month (ARPM) across all locationsManage YEXT partnership and optimization process resulting in 143% increase in listing impressions, 170% lift in Google Map Views, and 46% overall growth in consumer online actions resulting in ~$1.05MM in revenueDevelop the Car Wash CRM program and strategy for core brands from the data architecture phase to the member/non-member consumer journey phases, and finally, to the content creation phase resulting in $8MM incremental revenue and membership churn reductionExecute the transfer and “ingestion” of over ~100 acquired car wash’s digital footprintsTrain, develop and supervise direct reports

Managed, built, and refined regional social media strategy, audience building, and targeting by combining data analysis with creative brand marketingExecuted digital marketing initiatives related to new product launches, co-op advertising and merchandisingDirect email, landing page, sweepstakes testing and creation to drive improved campaign resultsCreated and implemented loyalty reward strategies using data interpretationWorked synergistically with in-house creative agency to produce compelling digital contentSold digital marketing services to create promotional synergies and maximum ROI among vendor partnersManaged relationships and executed initiatives with local vendors, radio and television partnersDeveloped original concepts for influencer marketing campaigns and executed them accordinglyIdentified trends and developments in the retail food industry through influencer relationships and market trend dataPlanned, marketed, and executed onsite marketing events

Managed creative development process for national print ads including vendor promotions, in-store signage, and major program layoutsCollaborated with Digital, Radio and TV broadcasting teams to execute integrated marketing prioritiesImplemented and managed cost effective plan that decreased overall advertising spend by $20,000Spearheaded national, multi-vendor, charity campaign across numerous media platforms that resulted in a 30% year-over-year increase in salesReview all weekly insert proofs to ensure accuracy and mandated advertising guidelines Build, govern, and revise national advertising templates across entire organization: 50+ edits weeklyLead weekly meetings and communicate with Business Units, Shopper Marketing, Production, and Creative teams to ensure accurate planning and design of programs for weekly insert: 32 million copies weeklyTrack and ensure accuracy of all strategic planning calendars and documentsTransitioned organization from old print-ad format to the new Singular Brand Vision formatResponsible for training new hires on all aspects of departmental job functions

Drove email communications for just for U (J4U) shopper loyalty programIncreased weekly email ad campaigns by 20% within 6 months resulting in a wider target range among themed emailsEnsured integration of corporate strategies and platforms to email themes and plans; confirmed accuracy of finished communicationsCoordinated J4U email programs; assisted with the development of a new copy process resulting in a marked uptick in customer engagement within themed email campaignsReviewed and ensured all email content was accurate, assets were allocated correctly, and a variety of deadlines were metManaged tracking documents, executed calendar maintenance, and developed streamlined templates for ongoing projects across multiple teamsActed as liaison between Safeway customers, employees, and eScrip’s management team; compiled month-end reports and worked with Consumer Brands to develop “Smart Shopper” online magazine adsFacilitated and managed fulfillment process for J4U related signage refresh campaigns and division rolloutsAssessed, revised, and recommended improvements to themed email process and consumer interfaceDesigned and managed fuel program for over 100 Safeway fuel stations nationwide; met all deadlines and completed task error free

Commissioned over a dozen interviews with emerging recording artists and major record labelsManaged and mentored contributing authorsLeveraged social media to attract and retain subscribers as well as to market featured materialTook control of site design by implementing HTML knowledge and search engine optimization techniquesResearched, authored, and published over 900 articles, interviews, and reviews resulting in upwards of 15,000 impressions per month

5 year veteran with seniority preceding all managers and front of the house (FOH) staffAchieved sales goals in excess of $500,000Executed corporate set standards, including 11 detailed steps of service per customerProvided excellent customer service to a large, assigned server stationAssigned and managed fellow servers’ stations and side workProcessed all opening & closing procedures including cash transactions and server check-outs Applied time management and organizational skills in a high paced and high stress environment Received California Food Handler’s Certification

Lead author in “pop culture” and “celebrity trivia” categoriesCorresponded with Kwanzoo consultants to research, create, and deliver content for Kwanzoo online serviceInterfaced with Google Docs and delivered content via Google spreadsheet templatesWorked closely with founder and President to spearhead the expansion of the online experience

Planned, set up, and executed promotional radio station eventsTraveled remotely and assisted with remote on-air segments Informed and engaged listeners