Innovative and strategic marketing consultant with over nine years of experience driving influencer growth initiatives for brands across the UK and USA. My approach blends logical precision with creative innovation to deliver impactful results.With expertise in influencer marketing, I have sourced, collaborated with, and managed creators to amplify brand visibility and engagement. From developing UGC-driven campaigns to negotiating contracts and leading creator partnerships, I excel at leveraging influencer collaborations to achieve measurable growth.As a Creative Director, I have led the creative vision and execution for diverse projects, including artist rollouts, brand launches, and performance-driven campaigns, ensuring alignment with business objectives and audience needs.