Agnes Gulbinowicz Email & Phone Number

Burnaby, British Columbia, Canada

Burnaby, BC

• Maintained number one market share for flagship travel insurance product while managing significant COVID-19 operational disruptions and while pivoting from distributing white-labeled product to underwriting product.
• Beat sales and revenue budget targets by 30% and 46% respectively coming out of challenging COVID-19 environment by developing new product coverages relevant to a pandemic travel market and launching on significantly.
• Drive customer value by working with agile development teams to prioritize backlog of numerous system updates and patches through sizing customer impact and user stories.
• Centre customer problems in all product decisions, leveraging approaches and tools such as: identifying customer trends in sales transcripts and conducting focus groups with frontlines; holding Human Centred Design.
• Increased conversion of online sales and attachment of optional coverages by identifying confusion and drop-off reasons and deploying a guide to better-identify customer coverage needs and provide recommendations.
• Lead and coach product professionals, inspiring confidence in their own skills, strengths and ability to deliver on ambitious product roadmap which includes product feature innovations and sales process improvements.

Vancouver, Canada Area

• Increased Sales Yield from 70% to 74% in one year by analysing full customer sales cycle and introducing cancellation interventions at vulnerable points.
• Opened up $8M revenue opportunity by introducing wireless internet product in underserved rural communities by leading a cross-functional team of 10 people.
• Saved $12M in capital budget for internet infrastructure builds by performing rigorous financial analyses that balanced customer connectivity expectations with company financial targets.

Burnaby, BC

• Surpassed targets for installation due dates by optimizing allocation of frontline human capital resources.
• Nearly doubled technician availability at peak demand times by developing optimal resource plans and building rapport with key stakeholders to secure buy-in for the new resource plans.

Burnaby, BC

• Maintained $650M in voice revenue per year by managing P&L for phone and calling feature products through the execution of price consolidations and rate increases.
• Streamlined product catalogue through the development of new pricing tiers, resulting in ease of customer effort and an increase in customer product understanding.
• Implemented better monitoring and reporting processes to help control frontline discounting behaviour.

Burnaby, BC

• Boosted revenue by $20M by creating business cases to weigh pricing options and executing on projects with highest revenue potential and lowest downside risk.
• Increased market relevancy of phone product by collaborating with multiple cross-functional groups to develop a product evolution roadmap grounded in quantitative and qualitative market research.
• Nurtured the growth of junior team member by coaching and mentoring business management skills and delegating challenging projects that drove company results.

Vancouver, Canada Area

• Delivered half-day educational seminars on social media strategy to groups of 10-30 people to destination marketing organizations such as Harrison Hot Springs, Ucluelet and Shushwap.

Richmond, BC

• Secured thousands of dollars-worth of national and local press coverage by singlehandedly kick-starting public relations activities through the creation and distribution of press releases and follow-up with media.
• Increased corporate visibility by writing succinct yet memorable content and working with graphic design firm to develop visuals for the website, social media sites, ads, posters, event programs, and emails.

Oxford, United Kingdom

• Ensured full course attendance of 20 people for 5-10 courses by designing and writing marketing materials, including advertisements for national trade magazines and brochures that were distributed by the thousands.
• Maintained a friendly yet professional public face for the department by quickly processing course applications and maintaining timely and warm interactions with students via phone, email and in person.
• Ensured public course information was up to date by using HTML code in Macromedia Dreamweaver to create course portfolio website.

Burnaby, BC

• Ensured new volunteers became productive contributors by guiding and mentoring new recruits through the news-writing process.
• Enhanced the visual appeal of the paper by laying out content in Adobe InDesign and creating illustrative graphics in Adobe Photoshop for at least three tabloid-sized pages on a weekly basis.
• Created compelling content by researching story leads, conducting interviews in person and over the phone, writing news articles, and editing articles by volunteer writers.

Mba, Marketing Specialization, Accounting Sub-Specialization

Activities and Societies: President of the Marketing Club• Marketing specialization, Accounting sub-specialization • Top 30 student

Ba, Honours, Communication, Business Minor

Activities and Societies: Editor at The Peak Student Newspaper• Communication major, Business Administration minor • Recipient of the SFU.