As a UI/UX designer for the OCA project, my role centered on redesigning the product’s landing page to enhance user engagement and drive conversions. Through a user-centered design approach, I collaborated with a cross-functional team to transform the landing page into an intuitive, visually compelling, and conversion-oriented experience. My responsibilities included:- Conducting user research and analyzing insights to understand user pain points and goals, directly informing design decisions.- Applying the principles of design thinking to create wireframes, prototypes, and high-fidelity designs that aligned with business objectives.- Enhancing visual design elements to improve user interface aesthetics and ensure brand consistency.- Iterating designs based on user feedback and in-depth testing to optimize usability, accessibility, and overall user experience.- Collaborating closely with developers, product managers, and stakeholders to ensure seamless implementation and maintain design integrity.This project allowed me to leverage my skills in UX research, interaction design, and visual design, resulting in a refreshed landing page that effectively communicates the value of Omni Communication Assistant and supports its business goals

I recently completed a 6-month internship as a UI/UX Designer at BTI UNPAR (UNIVERSITAS KATOLIK parahyangan), where I contributed to the development of various systems and platforms supporting administrative and academic needs. Here are some of my key contributions:- SISMU & SIAMI Development: Designed interfaces for the Human Resource Management System (SISMU) and the Academic Information System (SIAMI), streamlining administrative processes and enhancing operational efficiency.- Attendance Interface & Studio Locker Charts: Developed intuitive attendance interfaces and designed data visualizations using Power BI for monitoring studio lockers.- RTL & RTM Prototyping: Built prototypes for Real-Time Learning (RTL) and Real-Time Monitoring (RTM) systems, supporting interactive and responsive learning processes.- SIAKAD & Student Portal Design: Developed designs for the Academic Information System (SIAKAD) and the student portal, ensuring a consistent and user-friendly experience.- Admissions Landing Page: Designed the landing page for student admissions, optimizing the user flow to be more informative and appealing to prospective students.- Calendar Configuration Interface: Created a configuration interface for various schedules such as academic holidays, public holidays, and more, facilitating efficient time and activity management.- DFD & SI PMB Documentation: Assisted in creating Data Flow Diagrams (DFD) and system documentation for the New Student Admission Information System (SI PMB), ensuring the design aligned with desired workflows.- Testing & User Feedback: Conducted functional and usability testing on developed mockups, focusing on improving the UX based on user feedback

My task is to Modify the FundEx Website Based on the Issues Found in the Previous Site.- Transforming text-based tutorials into video tutorials to enhance content understanding and address user confusion in the investment process.- Boosting user trust by adding a Testimonials Section showcasing authentic user reviews and optimizing the disclaimer section.- Creating wireframes, hi-fi designs, and prototypes to ensure an intuitive user experience and build confidence in the FundEx site.

My responsibilities as a UI/UX Designer at Rakamin Academy for the Fitplay Workout Application project:- Conducting research and gathering user data for the home workout application.- Investigating the background issues surrounding the infrequency of people engaging in exercise.- Developing and conceptualizing a comprehensive UI/UX design strategy for the workout application.- Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.- Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.- Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.- Collaborating with the team to iterate on the created designs.- Providing advice and guidance on implementing UX research methodologies and testing activities to analyze and predict user behavior.- Adhering to style standards on typography and graphic design.