Successfully led a multi-faceted community development initiative that spanned community marketing, benefits & partnerships, and academy divisions(1) Developed and executed effective engagement strategies to reach and connect with over 30K users across various channels, including social media, WhatsApp groups, web apps, and offline events(2) Created and managed a comprehensive training program to equip candidates with the skills necessary for success, collaborating with educational institutions and industry partners(3) Forged strategic partnerships with merchants to offer exclusive benefits and enhance the user experience (community members)(4) Monitored and analyzed community performance to ensure alignment with company goals and identify areas for improvement(5) Collaborated cross-functionally with product, fulfillment, finance, and recruiting teams to optimize business processes and deliver exceptional customer experiences

● Develop and implement a comprehensive social media strategy to grow and engage the Shopee Games community across Instagram (@shopeegames.id) with 115K followers and Facebook groups (Komunitas Shopee Tanam, Komunitas Shopee Candy, Komunitas Shopee Pets) with over 200K members● Craft compelling content pillars and calendars that resonate with the community, using diverse formats like live streams, contests, polls, tips & trick and tutorials● Foster a thriving online community by fostering regular interaction, building trust, and addressing member concerns through comments, direct messages, and dedicated support channels● Utilize social listening tools to analyze sentiment and gather valuable community feedback, providing actionable insights for internal teams● Collaborate with Shopee Games PICs on developing engaging promotional and event campaigns, leveraging influencer partnerships to maximize game awareness● Identify and cultivate relationships with relevant game influencers to create and promote collaborative content

● Design and deliver comprehensive onboarding programs to educate new Shopee Affiliates (KOL/Influencers) on platform features, best practices, and monetization strategies● Curate and manage a dynamic online community through platforms such as WhatsApp groups and online forums, fostering engagement and knowledge sharing among affiliates● Develop and implement a variety of educational content, including webinars, online modules, and interactive workshops, to meet the diverse learning needs of affiliates● Conduct regular surveys and feedback sessions to gather insights from affiliates and continuously improve the onboarding program● Host weekly webinars with over 300 participants, providing live training, Q&A sessions, and networking opportunities● Track and monitor affiliate performance to identify areas for improvement and provide personalized support● Foster a sense of community among affiliates by organizing virtual events and encouraging peer-to-peer collaboration● Official Instagram account Shopee Affiliates Community: @shopee_affiliatesid

● Leveraged qualitative research methodologies to gain deep insights into user behavior and preferences● Develop and execute comprehensive research projects across various teams, including products, campaigns, projects, etc. to obtain field data for product development and business strategy● Collaborated closely with the BI team to integrate research findings into data-driven decision-making processes.● Run weekly field research activities across cities (Jabodetabek, Bandung, Surabaya, Medan, etc) with more than 20 interviewers and +100 respondents for each program

● Developed and executed comprehensive community management strategies to foster engagement and loyalty among Shopee buyers and affiliates community● Built and managed a thriving online community of more than 4.000 hardcore members and more than 2.000 affiliates users through WhatsApp and Telegram channel● Collected and analyzed community members feedback to inform product development and improve customer satisfaction● Organize and execute various offline events and collaborative projects with brands and influencers to increase user engagement and build stronger company relationships● Collaborated with cross-functional teams to ensure seamless community management and achieve business objectives● Official Instagram account: @sobatshopee @shopee_affiliatesid

● Developed and implemented a comprehensive event marketing strategy aligned with overall business objectives, resulting in increased brand awareness and improved customer engagement● Spearheaded the planning, execution, and evaluation of a wide range of offline marketing events, including roadshow, gathering, business campus competition, press conference and product launches totaling more than 20 offline marketing events in one year● Managed event concept/proposal, budgets, timelines, and logistics to ensure successful and cost-effective execution● Built and maintained strong relationships with vendors, partners, KOL and stakeholders