To lead and manage online revenue management practises within the online business by utilizing the online distribution channels for PHM Hospitality hotels brand, such as THE 1O1 Hotels & Resorts, THE THE HAVEN Hotels, FRii Hotels, THE BnB Hotels and PHM Collection Hotels & Resorts.Responsible for setting and ensuring that existing and new hotels to follow the companies bespoke online revenue management standards. Develop and implement new standardizations and SOPs to improve hotel units performance in term of centralized online revenue. Aligning digital marketing strategies, brand online presence control and setting conversions goals of all hotel units by measuring every campaign ad spend on RoI and ROAS.To seek-out and capitalise on revenue management opportunities in all other areas of the online business by implementing effective internal strategies, maximize revenue generation from cost-efficient online channels and establish new partnerships with 3rd party company to increase the revenue then generate better ADR as well as RevPAR for all hotel units, including the continuous development and expansion of global loyalty program, PHM REWARDS+.

Manage 2 properties of Maya Resorts (Maya Ubud and Maya Sanur) in providing management oversight and direction to the organization's electronic commerce or electronic business efforts to support Sales & Marketing business plan/strategies.Proving assistance on business plan development, strategies, management and direction of online distribution channel activation for existing and new opening hotels.Manage the execution of internet/online-related projects from concept through development, delivery and analysis. Continually gather competitive information on best practices in the hospitality industry and emerging trends and new technology.Increase online business for both Online Travel Agents and Direct Booking year to year by considering the ADR, RevPAR, Room Nights and Revenue target.Liaise with Corporate Director of Sales & Marketing to set annual online sales target and to set the annual budget of online/digital marketing spend.

Responsible for maintaining 3 properties: Bali Garden Beach Resort, Maharani Beach Hotel and Samsara Hotel related to hotel’s content, information & pictures at hotel’s microsite and online travel agents website and always ensure that hotel own websites are aligned to the overall marketing program in terms of customer acquisition, retention and referral. Maintaining online pricing across all online channels (website brand.com and OTAs) by also applying the yield management strategies.Maintain and updating hotel database Guest & Business Partner. Distributing EDM / Email Marketing as an aspect of online marketing and to support hotel promotion strategy to increase direct purchases. Then, implementing the SEO activities for the company to drive direct visit to the company website and conversion.Develop online marketing strategy in accordance of Sales & Marketing business plan.Maintain good relationship with key account of online travel agents and media.Managing all e-communications with all e-channels distribution in a way that supports the overall hotels values.Analyze online marketing performance and website user behaviors through analytics tools to provide recommendations to improve site performance, marketing programs, and our customers’ digital experience to meet business performance goals.Develop and manage hotel online promotion and package by discussing within the Sales Marketing & Reservation Team. Reporting to Director of Sales & Marketing with responsibility for all online sales activity.

Develop the new website design as well as the structure of the company online presence, manage the website content to be up to date as assigned by the Managing Editor.Develop the design and concept of company monthly e-newsletter/EDM to be delivered to the online readers and subscription to increase the engagement within the community.Assist with SEO strategy for the company, to drive the traffic visit and to increase the visitors to company website.Manage the sales of the online banner advertising on company website and report the advertising result to the Managing Editor as well as Advertising & Marketing Communication Manager in term of unique clicks and total visit of each banner ad.Maintain the regular updates of company social media accounts and ensuring the online version magazine is up to date within the current issue in monthly basis.