Agus Tinus personal email
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With more than 15 years working experiences as field Marketing, Brand Executive, Channel Development Manager, Route to Market in distribution and FMCG companies respectively. During the period, I developed to be good in conducting market activities in several key areas of the cities, sales and marketing strategies, customer and consumer engagement programs, etc. I am very energetic, well organized, strong resolving passion with the leadership and team player qualities.
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Head Of Sales & MarketingPt. Ads Komunikasi Indonesia Mar 2019 - Oct 2024Jakarta, IndonesiaReporting to DirectorScope of Work:- Create strategic development in sales and marketing- Assist clients to achieve the objectives with effective and efficient ways of tools and taskforces- Responsible on creating proposal, quotation and client's payment- Bring more opportunity related to client's objective- Preparing the periodical reporting in coordinate with internal function for clients- Build digital opportunities relevant with company's mission and vision -
National Sales Manager - Traditional TradeL'Oréal Jan 2018 - Feb 2019Jakarta, IndonesiaReporting to Sales Director Consumer Product DivisionScope of Work:1. Account Management A. Optimized the Wholesalers to Retailers, Cosmetic Stores and Local Key Account Modern Trade in each of area all nation wide to aligned with company’s ambition and campaign B. Ensure SKU Mixed compliance, prioritize Top LKA 300 Accounts, which contribute of 70% from total LKA salesC. Successfully increase 20% of sachet distribution points average per month within a year2. Budget ManagementA. Optimize Promo Budget align with coordination with related finance team with average ratio of 20% from topline salesB. Lead Promo Plan with Trade Marketing Team in order aligned within marketing campaign and effective and efficient promo cost allocation3. Planogram & POSM ManagementA. Ensure the proper POSM implementation and execution with a standardized planogram rules in each of all channels B. Propose new design of BA’s uniform rejuvenation in conjunction with marketing team C. Successfully accelerate 6,4x for Skincare market & 120x for Hair Color Market within a year4. Team ManagementA. Managing 40+ direct team and 100+ indirect team including beauty advisor, freelancer and othersB. Mentoring and Coaching of 2 Management Trainees as the future leaderC. Close coordination with cross function as Marketing, Finance, Trade Marketing, other Channels to achieve company’s objectiveD. Create the new sales team incentive mechanism related to current company’s focus on aggressive sachet expansion and acceleration with sales incremental as 64% as result5. Distributor ManagementA. Managing 30+ distributors from national to local scale of distributor levels with each of agreements B. Lead the Regional Managers and team to focus on Distributors Complete Stock based on both at existing SKU or New Product SKUC. Close coordination with Distributor Team related with claims from MTI TOP Accounts to the respective distributors nationwide. -
Head Of Route To MarketDanone Aqua Aug 2017 - Dec 2017Greater Jakarta Area, IndonesiaReporting to VP Sales Strategy & PlanningScope of Work:1. Clear define all channels (Retail Environments)Define all channels in the whole retail universe based on shopper missions and prioritize based on strategic importance and potential to business.Construct the most effective channel architecture to drive maximum numeric distribution Design the most efficient channel (distributor) pricing structure to drive numeric distribution and increase profitability. Influence and drive the most appropriate price-pack architecture to meet the right shopper mission for the right channel.2. Lead holistic Route-To-Market programsAssess growth opportunities including channel health check /diagnostics.Develop fit-to-purpose Route to Market solutions.Sustain the new Route to Market model and drive continuous improvement.3. Build best-in-class controllable coverageDesign a proper model to cover the “right stores” based on the business size, potential and geographic prioritization.Influence the shoppers in each prioritized channel by clearly defined “Picture of Success”:4. Improve Route-to-Market efficiency by reducing the Cost-to-Serve.Design the most effective and efficient, Pay-For-Performance based trading terms and margin structureUnderstand the manpower cost structure to service various channels. Standardize sales force matrix and management capabilities. Design a most efficient Service Model to drive cost optimization and better ROI Understand the costs in running promotions, POS communication and other shopper marketing activities and find ways to reduce costs and improve ROI.5. Design the right model, tool and Ways-Of-Working to build strategic relationship with distributors Create the right tools and ways-of-working, to ensure strategic alignment on joint sales revenue growth ambition. Create the right selling skill and commercial capability building programs to train the distributors’ sales management team -
Sales Project ManagerBonafont Jan 2017 - Jul 2017Mexico City Area, MexicoReporting to Head of Go To Market - Proximity Sales DivisionScope of Work:• Responsible to develop Fonda (Traditional Food Channels) Project with Bonafont's Go To Market Team• Evaluate market information (through government sources and external providers of Census) in order to propose plans for client capture and development, as well as trade marketing strategies and programs.• Define an optimized business model for Traditional Food Channel within Bonafont Sales Team• Analyze the opportunities & challenges on Fonda's project• Create and lead a winning project team from cross functions (Marketing, Finance, IT) to support project -
Sales Channel Development Senior ManagerDanone Aqua Jan 2014 - Dec 2016Greater Jakarta Area, IndonesiaReporting to Sales Channel Development DirectorScope of Work:• Responsible of developing Intermediaries, Retail, Away From Home, and also Direct to ConsumerChannels• Channel project management and development, execution and timely delivery of channel programsand brand experience plans across business segments• Build a strong team to support the entirely channel programs & related activations in coordinationwith local area team, cross division, distributors, vendors and all related parties.• Coordinate and Monitoring with related area team & distributors team to ensure all programsexecuted• Develop the supporting tools within each Channels needs• Provide periodical update reporting which measure the channels contribution from total salesDevelopment areas:• Develop a focus Eat & Drink Segments called AQUALINER by covering 711 outlets in selectedpotential zones in 2015• Develop a priority execution area called BLUELINE, by covering more than 25.000 outlets inhigh visibility across Java, Bali & Sumatera areas• Conduct an exclusive partnership with 25 main hospitals in big cities to have only AQUA astheir consumption water, either for internal or external usage• Develop a Midwives Partnership Program to extend AQUA usage for Pregnant & Lactatingwoman, into more than 50 Midwives in Jakarta and Bandung area• Maintaining the Intermediaries programs through Preseller project and Aqua DistributionPartner (ADP) Program to control and gain the volume sales by controlling 60 presellers andmore than 100 ADP• Conduct and execute Consumer Interaction activities with more than 1.000 Direct Sellingactivations, 10 Area Sales Promotion Representative Team, and also with several sponsorshipsuch as: Jakarta Marathon, Tour De Singkarak -
Channel Business Development Manager - RetailDanone Aqua Oct 2010 - Dec 2013Greater Jakarta Area, Indonesia• Transform the Marketing Strategy into Retail Development Strategy, Planning and Cost • Deploy Retail Development proposal and prepare, organize, supervise, and execute control • Analyze, review, propose, plan Sponsorship execution• Maintain the shelf share in Retail segment, increase the sales volume and numeric penetration, ensure the sales results will bring the proper return as expected• Building the data base system and sales force tools to ensure the call compliance and proper customer data base monitoring through 100% Distribution Management System implementation• Lead, organize, control Competencies building Training. Learn from Best Practices within the Group , adapt and recommend application for improvement• Create & Propose sales budget proposal that inline with Retail Strategic Plan • Create & Execute the activities & initiatives that supported corporate objective • Follow up & monitor the initiative and program for Retail Development which initiate by division team, in order to reach the goals of program and spend the budget properly esponsible for the achievement of the sales target set by the company in nation-wide• Follow up the new procedure that has to implemented, inline with Danone Group and working closely with related department / initiator.Development areas:• Develop and Initiate 8 Retail Projects with more than 500 sites activated (Aqua Ambassador, Fisherman Community, Bus Shelter, Office Services, Warnet Communities, VIT Home Delivery, Merchandising Team, and Retail Specialized outlets activation)• Conduct New Product Launch Activities in 7 key cities and 5 secondary cities• Expand 300% Mizone Numeric Distribution with Distributor Competition Program• Develop standardized in-store execution merchandising model (Facing Display, POSM Layout, Chilling Placement and Volume Target) in 20% from total Numeric • Reach #1 position in Market Share and Distribution Number for Isotonic Category based on Nielsen Retail Audit per May 2013 -
Brand ExecutivePt Santos Jaya Abadi (Kapal Api Global) Jan 2008 - Sep 2010Greater Jakarta Area, IndonesiaReporting to Group Brand ManagerScope of Work:• Responsible for the achievement of the sales target set by the company in nation-wide with 22 SKU's in R&G Coffee products variance• Maintain and update the market research and sales reports• Build and maintain the relationships between the customers and the brand• Assist the Group Brand Manager in creating marketing plan, allocating budget, coordinating the promotional events or campaigns, and analyzing the activities result• Prepare market surveys, reports on competitors strategies, etc.• Responsible for providing quotes, generate sales, promote sales and marketingSome achievements:• Conducted 1,100 Warung Activations related with product Visibility & Availability in all Java's key cities (Greater Jakarta, Bandung, Semarang, Jogja & Surabaya) in localized communication content• Developed Children Engagement Acitivities with Kapal Api Brand in Kidzania (Kapal Api Mini Factory)• Initiated some direct to consumer activities (House To House Direct Selling, Coffee Corner in Modern Channel Outlets, and Pekan Raya Jakarta)• Supported World Ocean Conference in Manado and reached more than 1,000 visitors• Successfully organized Kapal Api Outlet Gathering at 6 cities in 2010, with more than 1,500 outlets participated• Maintained to be #1 in Market Share for R&G Coffee based on Nielsen Retail Audit• Supported in Kapal Api Brand & Logo Rejuvenation Activities• Launched the new varian of Kapal Api Aceh -
Marketing SurveyorPt Bangunsukses Niagatama Nusantara May 2004 - Dec 2007Greater Jakarta Area, IndonesiaReporting to Marketing ManagerScope of Work:• Work out analytical data from specific area’s potentiality survey reports for identifying purchasing objectives and outlines for trade to management• Responsible for preparing presentations about the result of survey• Conduct market research to obtain information about competitors activities• Maintain record of orders and area distributors contacts• Field trip survey to know more about the situation and condition of current marketSome achievements:• Maintained Tiga Roda cement as the largest sales in West Kalimantan and Lampung• Being the second largest sales achievement in weak areas such as Padang and other areas in Sumatra• Organized the first Tiga Roda Cement Customer Gathering in Medan, 2005
Agus Tinus Skills
Agus Tinus Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Agus Tinus
What is Agus Tinus's role at the current company?
Agus Tinus's current role is Sales & Distribution Management Profile with International Experienced.
What is Agus Tinus's email address?
Agus Tinus's email address is co****@****hoo.com
What schools did Agus Tinus attend?
Agus Tinus attended Universitas Tarumanagara (Untar).
What skills is Agus Tinus known for?
Agus Tinus has skills like Fmcg, Product Development, Business Development, Competitive Analysis, Marketing Strategy, Management, Marketing, Market Research, Market Planning, Marketing Management, Brand Management, Trade Marketing.
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