Successs-oriented professional with extensive experience in interpreting and managing organizations to define impactful strategies for growth, positioning, and brand value enhancement. His experience spans both the private and public sectors.With solid expertise in strategic planning and a clear business vision, he is capable of identifying opportunities and establishing plans to achieve them. Skilled in financial management, he has managed P&L, negotiated with financial entities, and led investment plans, ensuring precise budgets and forecasts, as well as KPI tracking. He has extensive experience in client and supplier management and in both public and private procurement.His career includes leading communication and institutional relations, marketing and commercial management, sponsorship, and audience and target audience development. An expert in brand management, channels, and market research, he has successfully executed strategies in advertising, media, digital marketing, pricing policy, and the development of patronage and sponsorship.He is an expert in project management and process optimization, which, combined with his creativity and innovation, allows him to find strategies to transform ideas into effective solutions. His skills in change management and digital transformation have enabled him to successfully lead innovative projects to improve the efficiency and competitiveness of various organizations.A born communicator with an assertive attitude and extensive negotiation experience, he is capable of fostering positive institutional relationships with stakeholders and the community. His transversal leadership has allowed him to coordinate diverse human teams, fostering effective multidisciplinary collaboration and successfully cooperating with unions.Skills Summary:- Business oriented- Results orientation- Expert in bringing ideas into reality- Strategic planning- Stakeholder engagement- Positive impact strategist- Complex problem solving- Financial and P&L management- Cross-functional leadership- Digital transformation and strategy- Change management- Marketing and commercial management- Communication and institutional relations management- Creativity and innovation- Brand enhancement- Fundraisng and sponsorship development- Media relations - Crisis management- CRM and audience development- Product development - Pricing strategy- Project management