Lead Quaxar´s key business relationships and key prospects by developing strategic initatives and commercial alliances to implement loyalty services.

Led day to day strategy and operation on Loyalty Programs for Banamex, Scotiabank, Ficohsa Bank and Costa Rica National Bank. In charge of maintaining and fortifying our relationship with the aforementioned partners and responsible for an annual account revenue of $4.6 million USD. • Developed and successfully executed key initiatives that positioned the Scotia Rewards Plus program as one of the top three Loyalty Programs in Mexico.• Negotiated the most relevant rewards program in Central America with Costa Rica National Bank resulting in a 5 year revenue plan of $12.5 million USD.• Designed and implemented Cash-Back and E-gift certificate redemption channels for Ficohsa Bank in Guatemala, Nicaragua, Panama and Honduras.• Negotiated the service model for the rewards call center successfully reducing -15% of costs.

Designed, negotiated and implemented online marketing strategies for Media Agencies and key accounts to promote services and products. Accountable for the annual budget of +$2.0 million USD for the sales department as well as steering and managing a team of four account executives.• Led strategic negotiations with Volaris, Claro and Soley & Palau resulting in $1.2 million USD annual revenue.

Designed and executed the sales department business strategy with the ultimate objective of affiliating suppliers and partners of the e-commerce sector. • Successfully registered more than 240 accounts in 2 years, 40 of which were classified as key accounts. • Negotiated and implemented commercial programs to enable billing generation. • Led strategic negotiations for new product acceptance with key accounts while maintaining strong and successful relationships with AAA companies. • Developed and deployed an outsourcing partner acquisition channel across Mexico. • Executed diverse marketing initiatives to support sales and business development plans.

In charge of addressing and solving internal customer requirements and needs to support Project Development processes. Accountable for providing on-time admin services to the Engineering, Quality and Project Implementation departments. • Successfully negotiated a new lease for the warehouse ensuring the safety and security of important refinery files. • Designed and implemented a special project in order control and keep track of the materials used during the refinery reconfiguration. As a result of this project PEMEX reduced in 18% its operational costs.

In charge of all the Customer Relationship Management area and accountable for developing and maintaining close and strategic relationship with over 180 top multinational key accounts generating +$3.8 billion USD in sales and +$114 million USD in revenue. • Developed and successfully negotiated and implemented strategic commercial projects for keyaccounts while managing and supervising the performance of a team of six account executives enabling them to satisfactorily achieve specific business goals. • Led and enabled crucial negotiation processes, developed and executed profitable annual investment plans, and proposed innovative programs to improve products as well as services and/or processes.• Designed and implemented tactical sales plans allowing to penetrate new markets and industries; launched commercial initiatives that increased product and service revenues by +25% such as accomplishing the acceptance of the program’s card as payment at gas stations, launched “Interest Free Monthly Payment” program and a business strategy for shopping malls. • Spearheaded reengineering strategies that reduced company costs by over $1 million USD.• Developed and initiated tactical recommendations for process improvement initiatives to significantly reduce costs and maximize customer satisfaction levels.

Managed and directed all pricing development strategy for innovative product initiatives, generating solutions for new industries and sectors encompassing Recurring Billing in Argentina, Education in Mexico, and Toll Roads in Brazil. • Quantified and managed pricing related metrics, implemented pricing proposals and supported client management for the key accounts. Supported and enabled global efforts to enhance flexible pricing infrastructure.• Recipient of the employee award for outstanding contributions to new pricing solutions, and for excellent partnership and teamwork within the Latin American and Caribbean markets.• Spearheaded strategies and successfully led teams to implement innovative pricing solution tests in Argentina and Brazil.

In charge of overseeing development and implementation actions for the Business Planning department, including the fruition of the annual regional investment plan and coordinating strategies across diverse markets and business sectors. Established and maintained effective communication with the London headquarters.• Aligned the Sales Incentive Bonus program with current business goals and point of arrival KPIs for the Latin American and Caribbean regions.• Implemented Establishment Services KPIs for the LA/C regions.• Designed and implemented a strategic quality plan for the aforementioned regions.