- Established and managed efficient account structures, resulting in increased campaign performance and ROI.- Analyzed data to identify key performance indicators (KPIs) and objectives, and developed and implemented targeted Google Ads search and display campaigns that aligned with these goals.- Conducted thorough keyword research to ensure that campaigns were aligned with project goals and that the right keywords were being targeted.- Optimized campaign performance through A/B testing and ongoing analysis, resulting in significantimprovements in click-through rate (CTR), conversion rate, and cost per acquisition (CPA).- Provided comprehensive monthly, quarterly, and annual reports to measure success and drive strategydecisions.- Collaborated with other teams and departments to align digital marketing strategies with overall business goals.- Used Tag Manager to track specific actions and created automated reports through Data Studio to provide insights into campaign performance.

- Experienced tutor with a proven track record of success in helping students learn advanced networkadvertising concepts.- Participated in synchronous mode in live classes dictated by teachers, providing support to students during class hours and explaining concepts not understood or general doubts.- Helped students to stay up-to-date with the latest trends and developments in marketing, providingresources and guidance on how to apply these concepts to their own work.- Corrected practical works and final projects, providing feedback and suggestions for improvement.- Facilitated group discussions and activities to promote interactive learning, encouraging students to share their ideas and work together to solve problems.- Created complementary classes on topics that generally presented difficulties to clarify doubts, providing students with additional opportunities to learn and practice.

- Expert in social media marketing, with a proven track record of success in developing and managing effective social media campaigns.- Developed comprehensive social media plans that aligned with brand goals and objectives, resulting inincreased brand awareness, engagement, and sales.- Set measurable performance targets and key performance indicators (KPIs), and tracked and analyzedcampaign performance to ensure that goals were met.- Established and managed advertising accounts on Meta Ads platform, and developed and implemented effective social media advertising campaigns that converted audiences into customers.- Created tailored audiences for hyper-targeted marketing efforts, using tools such as Facebook Pixel.- Continuously analyzed and optimized campaign performance to maximize ROI, conducting A/B testing to identify and improve key variables.- Provided actionable insights and recommendations through regular reports on campaign performance and ROI.- Created and managed social media content calendars, ensuring that content was aligned with brand goals and objectives and that it was published on a regular basis.- Collaborated with other teams and departments to align social media strategies with overall business goals.