- Define, shape and lead the strategic, long-term marketing direction of the company while also taking a hands-on role executing the tactics that create demand and new customers.- Partner with the leadership team with the sole ambition of driving AARRR growth and retention.- Set the market positioning and messaging for the company ensuring and extending a strong brand for the company and its products.- Create, manage, coordinate and execute all marketing strategies and implement… Show more - Define, shape and lead the strategic, long-term marketing direction of the company while also taking a hands-on role executing the tactics that create demand and new customers.- Partner with the leadership team with the sole ambition of driving AARRR growth and retention.- Set the market positioning and messaging for the company ensuring and extending a strong brand for the company and its products.- Create, manage, coordinate and execute all marketing strategies and implement tactical plans that drive pipeline.- Set the marketing strategy, leadership and direction for effective inbound and outbound lead and demand generation.- Create the company’s content strategy that consistently creates and publishes meaningful content – on our website, distributed broadly and for use internally.- Coach, mentor, and raise the team’s ability to deliver and exceed expectations while creating opportunities for top talent. Show less

Xi Bo Ba, Xi Ji, Kitamura, Ela

• Lead education & retail team to accomplished business objectives.• Responsible of retail budgeting management, business target & sales strategies• Liaise with international zone & partnership with Trade Marketing, CRM & Product Manager to implement marketing ideas, strategies and tactics to expand market share & business growth.• Work closely with supply chain, customer service & traffic distributions to manage fulfillment of supply & demand of retailers.

• Leading & managing subordinates, CRM Assistance & Indonesia National Make Up Artist.• Represented brand to clients; developed and recommended communication marketing programs; expansion & loyalize database; reactivated dormant membership & maintain long term relationship with end customers.• Managed advertising communication campaigns from cradle to grave.• Training development to support business performance.

Fast track career program to be prepared as future L'Oréalian’s business successor.• 1st project: 1,5 months in the field as front liner adapting with the beauty industry business.• 2nd project : Work closely with media agency Maxus & in house creative designer to handle media advertisement & event execution align with brand media plan. Partnership with registration departments to secure BPOM CL & advertisement legals issue.• 3rd project : Product positioning and branding through… Show more Fast track career program to be prepared as future L'Oréalian’s business successor.• 1st project: 1,5 months in the field as front liner adapting with the beauty industry business.• 2nd project : Work closely with media agency Maxus & in house creative designer to handle media advertisement & event execution align with brand media plan. Partnership with registration departments to secure BPOM CL & advertisement legals issue.• 3rd project : Product positioning and branding through competitor analyzes, market research & focus group discussion. • 4th project : Incharge of trade marketing to create marketing calendar together with retailer & execute event animation gathering to acheive business objectives. Show less

Freelance during College period: • Reporting to Lancome Product manager, conducting telemarketing research of new launch product.

Internship project as part of the college project:• Reporting to Luxury Product Divison General Manager, responsible of Market Research project to determined & analyze new business model opportunities in Indonesia.