◾️ Utilized design thinking strategically to approach projects.◾️ Performed benchmarketing and competitor analysis to identify strengths and weaknesses.◾️ Conducted usability tests and implemented design solutions to enhance user experience.◾️ Created user flows, information architecture, wireframes, layouts, and prototypes using Figma.◾️ Developed comprehensive design systems for mobile, tablet, and web interfaces.◾️ Validated designs through testing and iterated on improvements.

Working for Ayoba, Africa’s leading communication app for Android and iOS. An all-in-one app that offers users: Chat, Channels, Music, Games, Micro-apps, and Payments.◾️ Identify and solve user experience problems through user research and usability testing before and after redesign.◾️ Conceptualizing user histories to bring simplicity and user friendliness to complex design (accessibility and usability).◾️ Cross-platform design system (Android, iOS).◾️ Create new functionalities.◾️ Design user flows, wireframes, and interactive prototypes on Figma based on user persona. ◾️ Creating low & high-fidelity UI design solutions.◾️ Updating and improving the current design system working with advanced libraries and components to have consistency across all the different verticals.◾️ Creating interactive prototypes to carry out usability tests (Look and feel, A/B testing, validation usability testing). Surveys in-app feedback.◾️ Generated spec and style guides for the development team.◾️ Design a new illustrated icon library, illustrations for empty states, and visual assets based on brand identity.◾️ Working in a cross-functional team to ensure seamless integration of the design into the final product.

Working on different projects for Seguros Catalana, Smart Parking, and Famatel.◾️ Read and analyze the app outline. Create intuitive navigation flows to structure the app functionalities defined in the briefing, taking into account the information hierarchies.◾️ Design user flows, wireframes, layouts, and prototypes on Figma.◾️ Build from scratch solid design systems to create user interfaces for mobile, tablet, and websites.

Flinco is a B2B fintech start-up that aims to deliver bank accounts, a credit marketplace for digital businesses, and organize their expenses.◾️ I was employed as the only in-house designer to deliver a banking web and mobile app.◾️ Worked closely with development and CEOs in each release.◾️ Worked on all aspects of the design process including creating an efficient design system and UI libraries.◾️ Designing low and high-fidelity wireframes and interactive prototypes on Figma.◾️ Conduct user research and usability testing and implement user feedback.

◾️ Developed innovative design concepts from provided briefs and specifications.◾️ Handled branding and social media projects for Amaprende and Fiona Clark, an activist photographer.◾️ Executed editorial design work for Gehena and created various marketing materials for Aztlan Cultural Center.◾️ Designed vinyl album covers for Estados Mentales and managed branding initiatives and social media content for Genoveva.