Develop and implement a comprehensive marketing strategy and plan.Enhance social media presence and optimize the content creation process across LinkedIn, Facebook, Instagram, and X.Lead initiatives for conference and event attendance with clear objectives to boost brand visibility and networking opportunities.

I oversee all the event management operations and team including the planning, branding strategy, stakeholder communications, marketing, logistics, budgets, negotiations, resource/vendor management, reporting, day-of coordination, post-event feedback management. I plan, execute, and report across impactful, large scale events, trade shows, and conferences on a local and international scale while managing the corresponding sales team. I foster and maintain strategic partnerships critical to the development and execution of high profile events. I organize key conferences including the speakers selection, preparation, postulation, and topic positioning. I build out and coordinate trade fairs including the vendor/space negotiations, development of the marketing materials, and the content creation.I create and implement the B2B marketing and sales strategies aligned with both the organizational goals and event vision. I lead the marketing collateral sourcing for all partner events of the pipeline. I also facilitate the ongoing development and optimization of the partner event strategy and any KPI-driven activations critical to lead generation. Finally, I manage all sponsorship activities, contract negotiations, and partner event operations including the budgets, production schedules, and vendor relationships.◆ Increased company-wide event participation rate 45% from '22 to '23 by restructuring event objectives to align with more targeted clients, industries, net worth, and executive goals. Strengthened event quality and created more relevant approach to select leads and executives with related missions. Additionally, added SOP, marketing materials, attendee gifts/accommodations, and custom local elements. ◆ Generated event cost savings of 25% to date by identifying, developing, and maintaining strong relationships with key stakeholders, vendors, and suppliers—optimizing negotiations and securing long-term partnerships.

I spearheaded all the events operations and execution lifecycles (primarily webinars and workshops). I defined and secured specific event goals including the attendee numbers, participation rates, and feedback metrics. I managed the marketing campaigns for such events aligned with the overall event mission and optimal outcomes. I led the marketing collateral sourcing for the partners. I managed the social media strategy and operations including the content creation, ads, engagement, scheduling, spending budget, and sales management. I also led the design and admin teams while managing a content writer and growth marketer. Finally, I coached all the trainers and school members across specific content creation tasks for alternative platforms such as training, webinars, and workshops.◆ Raised event participant engagement rates 10%+ by designing alternative final consumer handling phase, marketing plan, and branding strategy based on ideal customer (Buyer Persona) needs and expectations.◆ Drove sales growth 15%+ as direct result of strategic event initiatives and effective sales management regarding consumer path—approach strategies, onboarding sessions, and deal closing.

I created custom employee wellbeing programs, workshops, and webinars rooted in enhancing engagement and workplace satisfaction through support, promoting overall health, and role recognition. I developed end-to-end corporate events and strategic programs for companies seeking to foster strong connections with their employees. I oversaw all the event marketing and communications operations including the content and publishing. I identified new clients and opportunities for both talented junior trainers and our static clients. I conducted comprehensive client follow up processes in order to continuously refine our service quality. I also headed the trainer team and social media activities. ◆ Increased employee engagement rates 20%+ as direct result of tailored employee wellbeing initiatives

Served as critical administrator and assistant to City Mayor, ensuring operational excellence across event coordination and press conferences/relations. Led Etiquette and Event Government departments and implemented effective communication strategies to streamline operations.◆ Achieved 15%+ hike in public event engagement and participation through impactful communication strategies. ◆ Raised event organizational efficiency 15% by restructuring time management and team coordination processes.

I oversaw the planning and executed the largescale corporate events, conferences, and trade fairs. I spearheaded key loyalty campaigns including the POSM development and budget management. I collaborated with HR to build and implement projects and initiatives aligned with the company mission and long-term objectives. I formed fully realized event projects from underdeveloped ideas and company needs including team-building exercises/trips-days, end-of-year celebrations, family/holiday functions, culturally focused events, organic markets, classes, sponsorship casts, marathons, and more. I also led the marketing collateral sourcing activities for the partner events. A few notable clients included Hilton, Four Seasons, Smurfit Kappa, Techint, Johnson & Johnson Medical, Philip Morris International, L´oreal, Philips, and BNP Paris C.◆ Generated unprecedented 19%+ jump in customer engagement and loyalty rates as a direct result of organic markets, marathons, and cultural celebration event initiatives. Positioned company events to community and locally focused missions in order to stimulate domestic investment, relatability, and belonging. ◆ Raised large scale event attendee satisfaction rates 30%+ by designing unique events, engaging activities, enforcing registration follow up, and committing to changes determined by survey feedback.

Led foundational brand development, implementation, and engagement operations. Created dynamic POSM designed to extend brand reach, enhance visibility, and broaden customer segments. Included posters, banners, leaflets, brand shelf, shelf strips, shelf talker, wobblers, hangers, danglers, dividers, and more. Assessed and nurtured B2B and B2C development metrics through event data and insights analysis. Oversaw all quarterly LATAM conventions including cross-departmental coordination and logistics. ◆ Generated 12%+ increase in visibility and engagement by integrating brand initiatives seamlessly into large-scale events while crafting custom/ad hoc POSM based on location, customer category, season, and local needs. ◆ Streamlined and sharpened decision-making process 15% by leveraging new monitoring strategies to form more accurate data-driven insights. ◆ Raised operational margin by developing and implementing strategic cobranding and commercial initiatives including product merges, quantity discounts, free branded collateral, sampling events, classes, and more.

-Regional Sales Leadership: Leading sales strategies for both B2B and B2C segments within the region, ensuring effective market penetration and growth.-Supply Chain Analysis and Product Business Models: for product enhancement and market optimization.-Advertising Strategy and POSM Development: enhancing brand visibility and sales.-Sales Growth Project Planning and Monitoring

Trainee in commercial areas: Sales and Marketing.-Carried out every activity inside in direct sales, distributors and wholesalers to learn the end to end process.-Organising events for Trade Marketing, points of sale development and visibility implementation.-Organising seasonal product launching and its trade marketing throughout the whole country.