-Collaboration with clients and internal teams to align with campaign objectives.- Manage agency marketing strategy and budget.- Coordinate email marketing strategy, Google Ads, and Meta Ads.- Define performance KPI´s, metrics, and documented processes.

- Manage and optimize Google Ads campaigns to meet lead cost or ROAS objectives.- Create and execute social media strategies to increase traffic, leads and conversions. - Build and manage paid campaigns on multiple social media platforms (Instagram, Facebook, TikTok Ads).

- Monitor and optimize of branding and advertising campaigns. Google ads,- Facebook, Instagram, television, radio and Web advertising, 360-degree Communication. - Develop and execute marketing strategies to increase brand awareness at the B2C level.- Preparation and presentation of weekly/monthly lead reports.- Leadership of team responsible for CRM implementation and optimization.- Support the sales team to achieve their targets, aligning the wider marketing strategy. - Internal data base analysis. Market research to identify competitors trends and customer preferences.- Plan and manage positioning, loyalty and sales events. Coordination with internal and external vendors. - Generating and optimizing the marketing budget for each company of the group.

- Analyze data and track KPIs in marketing campaigns.- Identify trends and establish data-driven strategies to align with business goals.- Design action plans to maximize the impact of new products.

Docencia de Comunicación Digital en el 3er año de la carrera de Técnico Superior en Publicidad.

- Develop and manage point-of-sale (POS) materials, visibility tools, trade listings, and consumer activations within trade channels. - Oversee the successful execution of trade and consumer events, including agency management where applicable.

- Analyze data and track KPIs in marketing campaigns.- Identify trends and establish data-driven strategies to align with business goals.- Design action plans to maximize the impact of new products.

- Led the Marketing, Contact Center, and Online Store teams.-Implemented tools to track and analyze marketing campaigns in line with global strategy.- Developed marketing strategies and lead generation initiatives.- Conducted market research and market intelligence.

- Develop and manage the digital marketing strategy.- Drive engagement and brand awareness across social media channels.- Create marketing content and leverage existing content using digital tools.- Manage highly targeted customer email campaigns and digital customer communications- Manage PPC and meta advertising campaigns.- Assist in the production of webinars and videos.- Produce social media activity reports and monthly Google Analytics insights.