Agus Fernandez Email & Phone Number

Madrid, Es

• Led a team of 5 professionals to design and launch the global social media strategy for 14 brands (B2B+B2C).• Coordinated agreements and enhanced utilization of 7 data analysis software tools for analyzing +500 social media accounts, facilitating data-driven decisions, and providing insights to the executive board.• Coordinated relationships with +10 international agencies, supervising social media strategies for lifestyle, high-end, corporate, B2B, HR and loyalty brands.• Headed the TikTok launch for the company, achieving 2nd place among hotel companies globally in video views (29M) and interactions (500K) in 9 months.• Partnered with key organizations like the United Nations (World Tourism Organization) and Warner Music France, achieving the most-watched musical live stream on TikTok France to date with 470K unique users.• Coordinated the social media strategy for a key project in partnership with Audi Spain, designing and executing 20 online and offline actions.• Developed a scoring model to estimate the economic value of social media brand awareness generated by our brands.• Standardized report formats and established objective KPIs across the organization.• Coordinated the creation of a Data Dashboard linking business insights with social media data, collaborating with Google (Looker Studio) and Microsoft (PowerBI)• Mentored +300 collaborators from +20 countries on analytical and tech tools for social media, delivering webinars and providing usage support, resulting in improved data-driven decision-making across the board.

As Global Coordinator, I was the global manager of analytical reporting and social media tools, such as Talkwalker, Traackr or Hootsuite. Thanks to my experience in this position, I am the most experienced person in the company in the use and implementation of these tools, "evangelizing" internal users and providing training for the different regions of the company.

• Developed and launched the marketing strategy for an international health company in markets such as the UK, Germany, US, and UAE.• Audited the social media performance of a pharma company in partnership with a data analysis team. Conducted internal data and competition analysis, market research, and designed an improvement roadmap.

• Responsible of creating, managing, and optimizing web content for Barceló Hotel Group. • Gained valuable marketing skills focused on achieving tactical objectives such as increasing sales and driving web traffic, web analytics and CMS management.

• Co-hosted a radio show on Los40 Mallorca about electronic music and DJs that was listened to by 80,000 daily listeners.• Became a recognized DJ in the Balearic Islands at 17, performing at venues like Pacha, Bora Bora Ibiza or BCM, playing for shows with over 4,000 attendees.

Azure Ai Engineer Professional Certificate (Ai-102), Artificial Intelligence

Activities and Societies: Azure AI, Computer Vision, Azure OpenAI, NLP, LLM, LUIS, Document Intelligence, AI Content Safety, Rest API.

Ibm Ai Developer Professional Certificate, Artificial Intelligence

Activities and Societies: Python (Pandas, Numpy, Matplotlib, Seaborn, Gradio), Machine Learning Modelling (Scikit-learn), APIs (Beautiful.

Master'S Degree, Digital Business Management. Gpa: 9.5/10, 9.5

University Specialization Course, Artificial Intelligence And Robotics. Gpa: 8.9/10, 8.9/10

Degree - Higher Education, Digital Marketing. Gpa: 9.2/10, 9.2/10

HND (2 first years) + International Graduate