• Led a team of 5 professionals to design and launch the global social media strategy for 14 brands (B2B+B2C).• Coordinated agreements and enhanced utilization of 7 data analysis software tools for analyzing +500 social media accounts, facilitating data-driven decisions, and providing insights to the executive board.• Coordinated relationships with +10 international agencies, supervising social media strategies for lifestyle, high-end, corporate, B2B, HR and loyalty brands.• Headed the TikTok launch for the company, achieving 2nd place among hotel companies globally in video views (29M) and interactions (500K) in 9 months.• Partnered with key organizations like the United Nations (World Tourism Organization) and Warner Music France, achieving the most-watched musical live stream on TikTok France to date with 470K unique users.• Coordinated the social media strategy for a key project in partnership with Audi Spain, designing and executing 20 online and offline actions.• Developed a scoring model to estimate the economic value of social media brand awareness generated by our brands.• Standardized report formats and established objective KPIs across the organization.• Coordinated the creation of a Data Dashboard linking business insights with social media data, collaborating with Google (Looker Studio) and Microsoft (PowerBI)• Mentored +300 collaborators from +20 countries on analytical and tech tools for social media, delivering webinars and providing usage support, resulting in improved data-driven decision-making across the board.

As Global Coordinator, I was the global manager of analytical reporting and social media tools, such as Talkwalker, Traackr or Hootsuite. Thanks to my experience in this position, I am the most experienced person in the company in the use and implementation of these tools, "evangelizing" internal users and providing training for the different regions of the company.

• Developed and launched the marketing strategy for an international health company in markets such as the UK, Germany, US, and UAE.• Audited the social media performance of a pharma company in partnership with a data analysis team. Conducted internal data and competition analysis, market research, and designed an improvement roadmap.

• Responsible of creating, managing, and optimizing web content for Barceló Hotel Group. • Gained valuable marketing skills focused on achieving tactical objectives such as increasing sales and driving web traffic, web analytics and CMS management.

• Co-hosted a radio show on Los40 Mallorca about electronic music and DJs that was listened to by 80,000 daily listeners.• Became a recognized DJ in the Balearic Islands at 17, performing at venues like Pacha, Bora Bora Ibiza or BCM, playing for shows with over 4,000 attendees.