Agustín Gutiérrez Email & Phone Number

Madrid, Es

Madrid, Es

Madrid, Community Of Madrid, Spain

🚀 Contributing to Digital Advancements at InfiniaInfinia represents more than a technology platform—it symbolizes our commitment to shaping the future of audience knowledge, activation, and analysis. With a robust user base of 241 million spanning Europe, Latin America, and the United States, our focus is not just on adapting to change, but on driving transformative shifts in the digital landscape.🌐 Exploring Future Marketing Dynamics with Infinia:In an ever-evolving advertising ecosystem, where user expectations continue to rise, Infinia stands as a beacon of intelligent technology. Our proactive approach extends beyond meeting user needs; we leverage ANNI, our Artificial Intelligence, to comprehend and anticipate customer requirements, steering the most profitable actions for your business.🔍 Harnessing the Potential of Infinia:Audience Mastery: Decoding the distinctive traits of 241 million users individually.Optimized Marketing Decisions: Leveraging intelligent technology for data-driven marketing success.PwC Audited Mobile SDK: Ensuring the security and precision of user data through PwC-audited technology.🌍 My Role at Infinia:As the driving force behind business and operations in Brazil, I lead diverse projects across various industries, including Automotive, Fast Food, Retail, Entertainment, Apps, Insurance, and Banking. Specializing in controlling and optimizing the entire customer journey, my expertise spans Communication Strategies, Audience Knowledge, Campaign Activation, Analytics, and Attribution Models.🛡️ Prioritizing Data Privacy:Rest assured, we adhere to GDPR compliance and respect the privacy and user protection laws of every country we operate in. Seamlessly operating within these frameworks, we provide programmatic campaigns and data consultancy services to advertising and digital agencies, with a focused approach on user clusters—ensuring anonymity, privacy, and valuable insights.

Madrid, Community Of Madrid, Spain

Naranya stands as a beacon of digital innovation, offering a sophisticated suite of solutions that transcend conventional digital marketing. Our role extends beyond being a service provider – we are the catalyst for digital evolution, dedicated to elevating agencies and brands to new heights.Our Comprehensive Solutions Encompass:Branding & Awareness: Craft a compelling brand narrative that deeply resonates.Growth & Acquisition: Propel your growth and expand your market footprint strategically.Engagement & Loyalty: Foster enduring connections with your audience.Data Optimization: Unleash the potential of data for informed and strategic decision-making.🌐 Why Choose Naranya?More than a service provider, Naranya is your strategic partner in reshaping the digital landscape. Through collaborative efforts with clients and partners, we pave the way for:New Business Models: Redefine your industry approach to stay ahead.Revenue Stream Innovation: Unlock untapped potential for consistent growth.Consumer Insight Mastery: Delve deep into consumer behavior for targeted strategies.Digital Asset Maximization: Propel your assets into the forefront of the digital realm.💼 Who We Serve:Join the league of industry leaders! Naranya proudly serves top-tier companies in:Telecommunications 📡Media 📺Entertainment Brands 🎬Consumer Brands 🛍️Retailers 🏬Education 📚Government Entities 🏛️

São Paulo Area, Brazil

EDBco stands as a distinguished operational consulting firm specializing in facilitating connections between enterprises and the dynamic Digital Markets of Brazil and Latin America. Our clientele comprises startups, developers, tech companies, e-commerce platforms, advertising firms, and retail organizations, for whom we provide tailored operational consultancy services.Key Engagements:Retail Media ExpertiseRecognizing the transformative power of retail in the digital advertising ecosystem, EDBco has launched a dedicated Retail Media practice. This new area is focused on helping brands and retailers harness the full potential of retail media networks in Brazil and Latin America. Our expertise encompasses creating and optimizing advertising campaigns within retail platforms, enhancing visibility, driving conversions, and enabling data-driven decision-making to maximize ROI.Mobile Content IntegrationServing as a crucial link between mobile content providers/developers and Brazilian Mobile Operators, EDBco ensures seamless collaboration and mutually beneficial partnerships.Our commitment lies in fostering sustainable, legally compliant, and commercially sound relationships for our clients in the ever-evolving digital space. EDBco's multidimensional expertise ensures that businesses can navigate the complexities of the Brazilian and Latin American Digital Markets with confidence and strategic precision.

Madrid, Community Of Madrid, Spain

Artificial Intelligence Enhancing Consumer and Retailer ExperiencesIn today's inundated marketplace, consumers are bombarded with a multitude of commercial messages. At La Dorian, we recognize the critical importance of elevating the customer experience within physical environments and restoring the opportunity for meaningful and engaging communication.We firmly believe that the longevity of retailers hinges upon their ability to establish personalized connections with their customers.Moreover, we understand that data privacy is not just a concern but a basic and fundamental right. As such, we are committed to enabling the activation of retail data in an anonymous manner and in full compliance with prevailing privacy legislation.At La Dorian, we are dedicated to harnessing the power of artificial intelligence to revolutionize how consumers and retailers interact, ensuring a seamless and secure experience for all stakeholders involved.As VP of Retail Media Partnerships, I drive strategic collaborations to elevate brand visibility and revenue. With a focus on fostering key relationships and leveraging market insights, I innovate to maximize retail media impact.

Brazil

Led the global expansion of Naranya Market, starting with the consolidation in the Latin American market and initiating operations in the EMEA market.Managed relationships with app developers, carriers, mobile manufacturers, and content providers.Specialized in mobile advertising: CPA, CPI, CPE, AdExchanges, Programmatic Advertising.

Sao Paulo, Brazil

Rejoined Naranya, a leading company in Mobile Marketing & Commerce in Latin America.My initial role as VP of International Business Development involved opening the China Market, launching the office in Shenzhen, and working with major mobile manufacturers and app developers.As General Manager in Brazil, responsible for:Managing and developing new business, closely working with Mobile Operators, Manufacturers, Media Companies, and Brands.Launching Naranya Market Brazil (naranyamarket.com), the first App Market integrated with over 24 Carriers in LatAm (Carrier Billing).Introducing Naranya Labs (Startup Accelerator) in the Brazilian market.Leading mobile advertising campaigns in Brazil, collaborating with online ad networks, digital agencies, publishers, media companies, and advertising agencies.Leading a team of 9 in Brazil across Operations, Advertising, Quality, Customer Care, Content, and Financials.

Spearheaded multiplatform projects integrating Television, Web, and Mobile, focusing on innovative online business models for the LFP (Football Spanish League).Acted as a consultant in Digital Communication, Digital Marketing, and E-commerce, with a special emphasis on Interactive TV.Key Projects:Estoesotraliga.es: Developed and introduced a groundbreaking digital strategy for the Football Spanish League, leading to the creation of Estoesotraliga.es. This multiplatform project aimed to build the largest online community of Spanish League Fans worldwide, integrating TV, web, and mobile.m2c (Mobile Commerce Company): Directed the launch of M2C, an initiative aiming to lead the emerging market of mobile, social, and geo-located E-commerce. Responsible for creating the business plan, building the team, and overseeing the project under the mandate from FDI Group.Worked with various TV channels, producing interactive TV formats and enhancing digital engagement.

Madrid Area, Spain

Served as the Commercial Director at Gestevision Telecinco, a Spanish TV channel part of the Mediaset Group.Oversaw all commercial activities of the channel beyond advertising, including merchandising, interactivity, rights selling, music rights, and the development of new business models centered around TV, web, mobile, and apps.Led a team of 15, devising and implementing the commercial plan and marketing strategies.Successfully launched several interactive TV formats such as “One house a Day”, “Revienta Precios”, “A mil por hora”, “Doble Paga”, “Locos por Ganar”, “Minutos Mágicos”, and others.Collaborated closely with production companies and brands to explore and establish innovative business models in series, TV movies, and entertainment programs.

Madrid Area, Spain

Directed the production of innovative 360° entertainment and interactive formats, encompassing TV, web, and mobile productions, as well as mobile marketing campaigns, mobile entertainment services, and interactive TV.Managed the Hispanic market, overseeing business development across 9 countries.Fostered key partnerships with major TV channels, advertising agencies, brands, and carriers in the region, including Telecinco, TVE, McCann Erickson, LFP, Vodafone, Movistar (Spain), RCN, WPP, Comcel (Colombia), Mega, Omnicom, Entel (Chile), Canal 13 (Argentina), Medcom (Panama), America TV (Peru), and others.Actively involved in the entire process of interactive format production from ideation, creativity, to operation.Established a new business unit, Naranya TV, focusing on the production of CALL TV formats, based in Munich, Germany.Led a team of 15 professionals.

Chile And Madrid

Pioneered mobile marketing and entertainment initiatives, collaborating with a diverse range of clients in Spain and Latin America.Managed mobile projects involving TV channels, major corporations, advertising agencies, and government technical projects, such as the Comunidad de Madrid's mobile service and information system, and educational projects in Chile.Expanded services to incorporate multi-media projects like Ligamania (a Naranya format) with Prisa Group, one of Spain's largest communication groups.Key Spanish clients included TVG, Telemadrid, TVE, Canal Cocina, Calle13, Carlsberg, Comunidad de Madrid, GDM, Sogecable, Xanadú, and brands like Coca Cola, ING, P&G, Pepsico. In Chile, worked with Canal 13, Mega, Red TV, TVN; in Colombia with Canal 1, RCN; and in Mexico with CIE, Coca Cola, Televisa.In November 2004, I facilitated a significant deal with Naranya, transitioning to VP of the Hispanic Market. Room33 became Naranya's mobile platform in various Latin American countries and Spain.Previously at CELMEDIA S.A.-ROOM33 (2001-2003) as Mass Media SMS Manager, where I led numerous mobile marketing campaigns for TV channels, consumer brands, and media companies, managing the Media Unit and implementing diverse mobile strategies for various clients.

Madrid Area, Spain

Interactive Agency, specialized in business projects around web, wireless, e-learning, ecommerce. Clients: BMW, Citroen, Museo del Prado, TPI, Xfera, Unilever, My Alert, Vía Digital, Eresmas, Hoteles Tryp, Grupo Voz, Cosmopolitan TV, Lola Films, Terra, y más en www.arroba.esStrategic Alliances: Sun, Hp Genasys, IBM, Informix, Ascential, Tissat.Special partnership with room33 to develop the new mobile area in the company.Business Units: Commercial and Marketing, Consultory, Finance, Operations and Technology. Team: 90 people..

Madrid Area, Spain

Digital Communication and Marketing on line.Clients: Microsoft, Grupo Argentaria, Bankinter, DELL Computers, Siemens Nixdorf, Barclays Bank, Airtel, SAP, Telefónica, Sony-Europe, Hispamer, others.Preparation of the Strategic and commercial Plan of the company. Responsible for 3 areas: commercial, accounts, RRPP and marketing

Ba Science Of Communication, Advertising And Public Relations

Master, Tv Production

Master degree in TV production