Responsible for the strategic commercial development of Modern, Traditional. Team management: 2 + 2 people. Reporting to Spain Commercial Director.

Responsible for the IBU business unit development (Microwave Ovens, Air Conditioning, Essentials) at all levels of the P&L in Iberia. Team management: 8 People (5 ESP & 3 PT). Reporting to Iberia General Manager.

Responsible for the strategic commercial development of Modern, Traditional, and Kitchen Trade for IBU (Microwave Ovens, Air Conditioning, Essentials). Team management: 3 people. Reporting to Spain Commercial Director.

Responsible for the development of Built-in and Dish categories, both cooking and non-cooking: Product portfolio, Positioning, Marketing and Trade investment. Annual turnover 25 M €. Team management: 3 people. Reporting to Iberia Marketing Director.

Responsible for the annual operating plan for the brands Cata, Nodor, Apelson, and OEM, for both local and global markets, developing innovation and marketing plans, leading cost negotiations with suppliers for strategic components, and defining together with the Commercial Director the right strategic positioning and promotional approach. Team management 3 people. Annual turnover 60 M €. Reporting to Global General Manager.

Responsible for commercial management of the East area and support of the Central area. Reporting to Spain Commercial Director..

Responsible for category development and implementation of the Marketing Plan, analysis and opening of new markets overseas defining product portfolio, positioning, marketing strategy and budget. Reporting to Spain Commercial Director.