Alvaro Gutierrez Email & Phone Number

Florida, United States

Weston, Fl

A graphic design and visual communications firm, that has been operating successfully for the past 7 years, and is currently in the process of expanding its activities and client portfolio. Specializing in cross cultural Brand adaptation to enhance the emotional connection between Hispanic consumers and traditional US brands.

Miramar, Fl.

A boutique advertising agency which needed management and organizational assistance while making the challenging transition from Venezuela, where the parent company is located, to Miami, Fl.

Davie, Fl.

Able to get this start-up company successfully up and running, proving that the underlying business model was economically viable on a larger scale. The sudden downturn in the market severely impacted small business advertising clients, thus making it impossible to secure additional investment for expansion. As a result, the network’s hardware was sold.*(A Digital Signage startup which operated a network of flat LCD screens primarily in exclusive retail shops and beauty salons in… Show more Able to get this start-up company successfully up and running, proving that the underlying business model was economically viable on a larger scale. The sudden downturn in the market severely impacted small business advertising clients, thus making it impossible to secure additional investment for expansion. As a result, the network’s hardware was sold.*(A Digital Signage startup which operated a network of flat LCD screens primarily in exclusive retail shops and beauty salons in Weston, an upscale residential community in South Florida). Show less

Miami, Fl.

Successfully turned the company around and made it profitable. Negotiated a very large, wholesale vehicle wrap order from a major California reseller, which doubled monthly sales. Later sold the company to Latin American investors, to pursue other investments..*(Specializing in huge graphics, such as building and fence meshes, banners, truck and bus sides, tradeshow and POP graphics).

Caracas (Offices) / Guacara (10 Acre Manufacturing Plant)

Modernized the production line with machinery purchased in Germany and Italy. The company received the highest praise for quality and service, and was honored with the DHL group’s “Exporter of the Year” award for 1993. Due to Chavez administration’s highly publicized attacks on the private sector, together with an exchange control system that penalizes exports and rewards imports, the company was unable to continue operating profitably. *(Ceramic tile manufacturing company with 160… Show more Modernized the production line with machinery purchased in Germany and Italy. The company received the highest praise for quality and service, and was honored with the DHL group’s “Exporter of the Year” award for 1993. Due to Chavez administration’s highly publicized attacks on the private sector, together with an exchange control system that penalizes exports and rewards imports, the company was unable to continue operating profitably. *(Ceramic tile manufacturing company with 160 employees, with extensive exports to many countries, including 25% of production to the U.S.)President of the Association of Ceramic Manufacturers (1998).Vice-President (1997-2000) of the Venezuelan Association of Exporters (AVEX). Show less