Data enthusiast with 7 years of experience (5 years in fintech and 2 years in SEO analytics respectively), currently leading analytics initiatives at PayU in Bengaluru. I am passionate about leveraging data-driven insights to enhance product performance, drive revenue growth, and optimize operational efficiency.Career highlights:- Spearheaded analytics initiatives to expand cross-sell business, generating substantial monthly disbursals and improving low-risk segment conversions.- Implemented infrastructure for tracking product KPIs and created early warning systems for proactive portfolio performance monitoring.- Led targeted marketing campaigns, improving credit card applications and conversion rates.- Executed user behavior-based marketing strategies to enhance customer targeting.- Recognized with 5 Performance Awards at PayU and “Fresher of the Year” at Affine Analytics.At PayU, I developed comprehensive GTM strategies for various products, including competitive pricing, streamlined settlements, and robust fraud prevention. Implemented advanced tracking systems, improving visibility and decision-making across multiple products and identifying cross-selling opportunities. Previously, at Affine Analytics, I crafted predictive models and conducted A/B testing, driving product improvements and boosting revenue.With a strong foundation in Python, SQL, and machine learning, I am passionate about using data analytics to drive business growth. I’m always open to connecting and exploring potential collaborations!