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A senior marketer and product manager with 20 years of experience in FMCG, the food industry, and web technology. Held positions in brand marketing, product innovation, product marketing, and exports. Worked on iconic brands in Unilever, Kellogg's and Enel, 2nd largest utility in the world. Twice award-winning Product Manager. In 2019 I brought my expertise into the tech, working at the intersection of product marketing, product development, and commercialisation. I'm a strategy facilitator for businesses and executive teams. A host of tech talks and a Computing advisory board member in Dublin Business School. A speaker and guest lecturer on embodied leadership, career development and personal growth.A holistic executive coach for founders and executives in tech looking to reinvent themselves. I help high-achiever entrepreneurs rekindle their spark. I’m like a personal trainer for the mind, energy and spirit. My clients embrace intuitive leadership and carve the future they desire.
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Founder And CmoCognistream AiIreland
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New Frontiers Entrepreneur Development ProgrammeNew Frontiers At Tu Dublin Oct 2024 - PresentNew Frontiers is Ireland's national entrepreneur development program at TU Dublin University, with guidance from seasoned business mentors within the Enterprise Ireland Mentor Network. -
Chair Of Ict Advisory BoardDublin Business School May 2024 - PresentDublin, IeAs Chair of the ICT Advisory Board at Dublin Business School, I lead initiatives to integrate industry experience and collaboration into the curriculum. Collaborating with industry experts and faculty, I ensure our programs stay relevant and future-focused. My role is to align academic offerings with the needs of the tech industry, preparing students for successful careers. -
Founder & CmoCognistream Jan 2024 - PresentOffering a fresh take on market research, CogniStream integrates AI to transform customer research into actionable insights. We're making in-depth market understanding accessible for all businesses, from startups to established enterprises. Our platform is designed to intuitively analyse what is said and left unsaid, ensuring every nuance is noticed. With CogniStream, companies can now affordably access deep qualitative insights, enabling insight-driven decisions and better products, services, and experiences.
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Executive CoachSparkly Coach Sep 2021 - PresentSparkly Coach is an ally for leaders in tech seeking transformation beyond success. I'm a certified executive coach with a 15-year marketing and product management career. I merge the body's wisdom, subtle energies, and ancient practices with brain science. I'm your facilitator, storyteller, and confidante. -
Senior Product Manager Self-Serve ChannelZyte (Formerly Scrapinghub) Oct 2020 - Apr 2023Ballincollig, Cork, IeMy focus is on driving product-led growth through the self-serve sales channel. I shape the product roadmap for the Zyte application to enhance customer experience, optimize user journey, and shorten the time it takes for customers to gain value from web data technology products such as Smart Proxy Manager (formerly Crawlera), Automatic Extraction and Zyte API. -
Principal Product Marketing ManagerContract Work, Remote Oct 2019 - Oct 2020Working on project-based and marketing strategy remotely. Guiding SMEs and start-ups to unlock the hidden value of their brands. Directed and facilitated customer-facing research, and customer journey mapping and created value propositions.
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Head Of Regional Marketing EuropeEnel X Apr 2019 - Oct 2019Roma, Italia, ItEnel X is the energy services, SaaS and technology division of Enel, the world’s second largest power company. Strategic marketing leader to drive full funnel marketing strategy, product marketing and customer communications in Europe. Built brand awareness, drove revenue growth and enabled the sales team to achieve goals for the energy management services and SaaS. -
Product Manager Emea InnovationKellogg Company Oct 2014 - Apr 2019Battle Creek, Michigan, UsLed complex scalable innovation projects across multiple EMEA countries from concept to launch - cross-functional team management of 15, product vision, strategy and roadmap, risk assessment, launch management. -
Portfolio Brand Manager - IrelandKellogg Company Aug 2013 - Oct 2014Battle Creek, Michigan, UsIn charge of the 5 brand portfolio (Special K, All Bran, Bran Flakes, Crunchy Nut, Krave). Responsible for multichannel marketing mix from media planning and PR to TV, web, social media, print, radio, outdoor & retail. P&L responsibility with marketing budget (€3m).
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Marketing ManagerKelkin Nov 2011 - Jul 2013Broad marketing role with the responsibility for strategic brand planning, repositioning & integrated brand communications. Full ownership of product life cycle management & leadership of NPD. Control of marketing budget (€500k).
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Marketing ManagerDairyglen Products Ltd Nov 2010 - Nov 2011Bray , Wicklow, IeOversaw design and implementation of retail fit-outs (Point-of-Purchase branding), championed NPD and executed marketing plans for the Ireland’s leading soft serve ice-cream solutions provider. -
International Marketing AdvisorBord Bia - The Irish Food Board Sep 2009 - Aug 2010Ballsbridge, Dublin 4, IeStrategic marketing role to further Ireland's global ambitions in Russia. Based in Moscow I carried out commercial assignments for 4 Irish food companies and actively participated in Bord Bia seafood sector strategy creation. -
Marketing Analytics Account ManagerAcnielsen Ireland Jul 2008 - Jan 2009New York, Ny, UsA customer facing role with responsibilities ranging from client presentations, managing customer relationships and market data analysis. -
Product Marketing Strategy LeadHowdy Group (Tech Start-Up) Aug 2007 - Jun 2008A Jack-of-all trades in an internet startup environment, setting strategic direction and full commercial launch of a social media platform in Ukraine, Serbia, Hungary and Romania to rival Facebook. Accountable for product marketing strategy, planning launch activities, communications and development of marketing collateral.
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Brand Activation ManagerUnilever May 2005 - Jul 2007Blackfriars, London, GbResponsible for the delivery of revenue and market share targets across multiple markets in the Baltic region. This included localising and developing multiple-media communications campaigns, consumer promotions and retail activations, digital activations and product launches, managing the A&P portfolio spend (€800k).
Alexandra Harris Skills
Alexandra Harris Education Details
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Ucd Michael Smurfit Graduate Business SchoolMarketing Practice -
University College DublinInnovation And Leadership
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Inholland University Of Applied SciencesMajor In Marketing
Frequently Asked Questions about Alexandra Harris
What company does Alexandra Harris work for?
Alexandra Harris works for Cognistream Ai
What is Alexandra Harris's role at the current company?
Alexandra Harris's current role is Founder and CMO.
What is Alexandra Harris's email address?
Alexandra Harris's email address is al****@****ogg.com
What is Alexandra Harris's direct phone number?
Alexandra Harris's direct phone number is +126996*****
What schools did Alexandra Harris attend?
Alexandra Harris attended Ucd Michael Smurfit Graduate Business School, University College Dublin, Inholland University Of Applied Sciences.
What are some of Alexandra Harris's interests?
Alexandra Harris has interest in Cooking And Gardening, Football, Behavoural Economics, Yoga, Snowboarding, Tango.
What skills is Alexandra Harris known for?
Alexandra Harris has skills like Marketing Strategy, Fmcg, Market Planning, Product Development, Market Research, International Marketing, Brand Development, Marketing Communications, Brand Management, Marketing Management, Npd.
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