Amy Mahoney Email & Phone Number

Malvern, Pa, Us

Malvern, Pa, Us

Plymouth Meeting, Pa, Us

Bala-Cynwyd, Pennsylvania, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

- Oversee management of interactive marketing channels with an emphasis in Paid Search in the retail/apparel industry against defined success metrics- Currently leading and managing a team of 15 people across two offices, working across 25 apparel (IR Top 250-500), retail and financial brands- Notable Clients include: Sallie Mae, kate spade, jack spade, Lucky Brand Jeans, Calvin Klein, bebe, GNC, Alex and Ani, Donald J Pliner, Charlotte Russe, etc.- Execute best practice strategies and methodologies to maximize client online marketing channels- Provide point-of-view (POV) summaries for industry topics, best practices or new online marketing opportunities

San Jose, Ca, Us

- Oversee management of interactive marketing channels with an emphasis in Paid Search in the retail/apparel industry against defined success metrics; responsible for overseeing planning, developing keyword lists and text creative, implementation, optimization, testing and performance analysis.- Currently leading and managing a team of 10 people, working across 17 apparel (IR Top 250-500), retail and financial brands- Execute best practice strategies and methodologies to maximize client online marketing channels- Provide point-of-view (POV) summaries for industry topics, best practices or new online marketing opportunities

San Jose, Ca, Us

- Provide complete management of interactive marketing channels with an emphasis in Paid Search in the retail/apparel industry against defined success metrics; responsible for planning, developing keyword lists and text creative, implementation, optimization, testing and performance analysis.- Provide thorough analysis of Paid Search campaigns via third party reporting tools- Provide strategic planning direction and campaign management across online marketing channels- Manage relationships with third party vendors on behalf of clients- Execute best practice strategies and methodologies to maximize client online marketing channels- Provide point-of-view (POV) summaries for industry topics, best practices or new online marketing opportunities· Currently manage interns and 3 interactive marketing associates· Execute competitive research utilizing comprehensive tool sets- Work with clients to better integrate online marketing channels, to ensure optimal timing, consistent messaging, and superior customer experience.- Keep track of changes and trends in Digital Marketing industry, and educate employees and clients by sharing pertinent industry information- Ability to present to and educate clients on Paid Search, Affiliate, and Display Advertising/Retargeting principles, tactics and strategies on varying levels based on client knowledge and needs- Develop test plans and recommendations that drive learning and optimization- Collect and share best practices and learnings across agency client base

Philadelphia, Pa, Us

* Managed over 8 different Paid Search accounts, including AstraZeneca brands and athenahealth.* Implemented bid strategies and analyzed success metrics; was responsible for planning and developing keyword lists and ad copy creative as part of ongoing optimization tactics.* Oversee day to day projects to ensure that client deliverables are met.* Establish performance metrics, report results, and foster client and vendor relationships* Worked closely with clients and presented new opportunities and recommendations * Lead weekly status and monthly strategy meetings to ensure client's objectives were met * Respected by the client as a paid search marketing "expert" * Performed A/B testing for text ads and/or landing pages to improve engagement metrics/sales* Worked with SEO and display advertising liaisons to create a cohesive synergy across media channels* Managed invoice reconciliation/Bill-Pay processes.Google Instant:Search Implications POV I wrote: http://www.scribd.com/doc/38489053/Digitas-Health-Google-Instant-POV

King Of Prussia, Pennsylvania, Us

• Provide complete management of Paid Search campaigns against defined success metrics; responsible for planning, developing keyword lists and text creative, implementation, optimization and performance analysis.• Provide thorough analysis of paid search campaigns via bid management and reporting tools.• Managed production and wrote copy for all promotional/tradeshow materials, including sell sheets, media kits, booth displays, banners, display materials, and signage• Managed and promoted four companies within Devon International Group• Created new marketing concepts for all companies’ websites.

New York, Ny, Us