Alyssa Halliday Page Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

- Managed a telco client’s annual $40M+ paid digital media acquisition strategy, both residential and small business, across social (Facebook/Instagram, Pinterest, LinkedIn, Twitter), display, native, online video, search, directory, and programmatic direct mail- Drove customer engagement via dedicated content marketing plans for both residential and small business blogs- Directly managed a team of two digital strategists and provided oversight and support to five media buyers- Led an in-house creative activation team which continuously optimized dynamic display banners and social ads, based on performance, while adhering to brand guidelines and legal requirements - Facilitated cross-departmental collaboration with analytics, account, creative, and buying teams, as well as key client stakeholders, to develop and execute net-new creative offer launches- Introduced incremental social and video awareness partners and channels, resulting in an increased investment of +100% YoY and proven efficiencies via multi touch attribution (MTA)

Needham, Ma, Us

- Managed the annual Amazon paid search and media budget - Optimized daily bids of 20+ live search campaigns to drive both brand awareness and conversion while maintaining overall campaign ROAS goals- Reported on key search term trends and provided content recommendations to improve organic search rank - Analyzed customer shopping behavior data to inform conquesting bids and content optimization recommendations- Managed relationship with Amazon Media Group and executed buys of on-site display ads and seasonal guide takeovers to assist paid search and drive awareness of the Shark and Ninja brands both on and off site- Coordinated cross functionally at campaign launch to ensure ad messaging and search term targeting aligned with the overall brand messaging and goals

Needham, Ma, Us

- Drove an innovative approach to SharkNinja’s corporate strategy on Amazon.com resulting in significant growth, YoY- Forecasted the annual budget, at item level, for baseline, promotional, and marketing lifts across 100+ skus- Planned strategic buys in peak seasonal periods to ensure profitability for both partners - Reviewed item level trends, reported on key variances, and adjusted the forecast on a monthly basis- Prepared a one-page summary of key account metrics, recommendations, and watch-outs to review with senior management on a bi-weekly basis

Needham, Ma, Us

- Championed success across the Costco, Target, and Best Buy Accounts by analyzing key metrics and providing recommendations for changes to assortment and promotional strategies - Delivered weekly reports to senior management detailing the previous weeks wins and losses as well as forward looking opportunities and challenges - Reported weekly on region level inventory to eliminate out of stocks and mitigate end of life RA quantities- Created quarterly customer facing presentations highlighting key account wins and losses- Analyzed monthly category sales trends using NPD data and distributed insights to the broader sales team

New York, Ny, Us

Ba, Economics

General Course, Economics