Ashley Hocking

Ashley Hocking Email and Phone Number

Head of Marketing @ BVS | B2C Marketing Executive | Strategic Brand Builder & Growth Architect | Driving Market Differentiation & Revenue Growth @ Supercal
Boston, Massachusetts, United States
Ashley Hocking's Location
Greater Boston, United States, United States
Ashley Hocking's Contact Details

Ashley Hocking work email

Ashley Hocking personal email

About Ashley Hocking

Hi, I'm Ashley, an accomplished start-up executive with a rich background in leading new consumer brands through transformative growth and innovation. With a proven track record in product commercialization, growth marketing, and strategic brand development, I excel at turning visionary ideas into market realities, and driving brands to new heights.At Kinsome, I've co-founded an AI-powered communication app that strengthens family connections, securing significant early accolades and partnerships. Previously, as President of Big Little Bar, I spearheaded the launch and market entry of a groundbreaking snack bar, achieving early success and attention at launch. My tenure at Purple Carrot saw me driving the brand from a $5M venture to a $100M powerhouse, redefining plant-based meal delivery with cutting-edge marketing strategies and customer insights.Leading marketing at Openbay and Goji, I've scaled user acquisition, spearheaded rebranding efforts, and drove significant market growth, leveraging data-driven strategies to exceed performance goals. My expertise lies in orchestrating product strategy, fostering team excellence, and pioneering market approaches that resonate with consumers and cement brand authority.I am passionate about the intersection of health and technology, dedicating my career to providing consumers with tools to improve their long-term health. My strategic planning, execution skills, and commitment to innovation have consistently driven growth and success for the brands I've worked with. If you are looking for a dynamic leader to drive your marketing and growth initiatives, I would love to connect and discuss how my background and expertise can contribute to your success.Key Skills:- Growth Marketing, Marketing Strategy, Direct-to-Consumer (DTC), Brand Development, Go-To-Market (GTM) Strategy, Customer Acquisition, Retention Campaigns, Data-Driven Decision Making, Channel Optimization, Team Leadership, Brand Positioning, Health & Wellness Marketing, Start-Up Advisor, Product Marketing, Strategic Partnerships, Revenue Growth, Market Differentiation, Digital Marketing, Consumer Insights, Performance Marketing, Creative Strategy, Community Building

Ashley Hocking's Current Company Details
Supercal

Supercal

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Head of Marketing @ BVS | B2C Marketing Executive | Strategic Brand Builder & Growth Architect | Driving Market Differentiation & Revenue Growth
Boston, Massachusetts, United States
Ashley Hocking Work Experience Details
  • Supercal
    Supercal
    Boston, Massachusetts, United States
  • Boston Venture Studio
    Head Of Marketing
    Boston Venture Studio Jul 2024 - Present
  • Kinsome
    Co-Founder & Advisor
    Kinsome Mar 2023 - Present
    Boston, Ma, Us
  • Parenthood Ventures
    Founding Member
    Parenthood Ventures Sep 2023 - Jul 2024
    San Francisco, Ca, Us
    Parenthood Ventures is a founder ecosystem for ParentTech: Startups serving parents and children, fertility to teens. Parenthood Ventures’ founders have raised more than $65 million in funding in the 9 months since our launch, and this is the tip of the iceberg, as millennials and gen z age into parenthood and demand a new generation of tech-enabled products and services - including family fintech, maternal and pediatric digital health, connected devices, education, childcare, clothing, entertainment and more.
  • Big Little Bar
    President
    Big Little Bar Jan 2022 - Feb 2023
    Recruited by parent organization to bring a new age vitamin bar to market. Led budgeting, forecasting, brand development, naming, positioning and go-to-market strategy including launch campaigns that garnered earned media & consumer engagement from Day 1.- Built a team of highly talented creative & operations professionals.- Secured growth partnership opportunities designed to drive product trial and brand awareness.
  • The Purple Carrot
    Head Of Marketing
    The Purple Carrot Aug 2016 - Dec 2021
    Needham, Ma, Us
    - Oversaw Growth, Brand, Content, Customer Insights, Creative and Customer Experience teams; responsible for achieving company net revenue targets.- Grew revenue from $5M to over $100M during my tenure through a deep focus on brand/community development, and unique growth+ distribution channels.- Built a team of talented marketing experts to drive brand awareness, engagement and top-line growth.
  • Openbay
    Vp, Marketing
    Openbay Apr 2015 - Aug 2016
    Cambridge, Massachusetts, Us
    Openbay is mobile and web app that allows users to compare pricing and book service with local repair shops in their area. Responsible for developing the strategic vision and growth strategy for the Openbay brand. Charged with building growth and engagement channels that drove consumer demand and retention for both sides of the marketplace.
  • Goji
    Vp, Marketing
    Goji Dec 2013 - Apr 2015
    Boston, Ma, Us
    Goji is changing the way consumers shop for auto insurance through their revolutionary online comparison shopping platform. Responsible for developing a multi million dollar channel expansion strategy to align with revenue and LTV targets. Oversaw strategy and execution of all online and offline marketing channels including DRTV, SEM/Display and all inbound marketing efforts (SEO, social, etc).
  • Goji
    Director Of Marketing
    Goji Aug 2012 - Dec 2013
    Boston, Ma, Us
    Core focus was around creating performance efficiencies within the online platform including, but not limited to; management of strategic marketing partners, in-depth segmentation/LTV research, and lead market expansion initiatives in conjunction with the sales and product teams.
  • Freedom Disability
    Online Marketing Manager
    Freedom Disability Jan 2012 - Aug 2012
    Us
    Oversaw strategy, creative direction, timing and execution of online marketing activities including SEM, SEO, mobile marketing campaigns, affiliate programs, display advertising, social media, and editorial content.
  • Freedom Disability
    Assistant Brand Manager
    Freedom Disability Oct 2010 - Dec 2011
    Us
    Managed perfomrance of all SEM & SEO campaigns. Through the use of various web analytics tools, analyzed site/social media traffic, and built long and short term strategies focused on improving the conversion funnel metrics.
  • Freedom Disability
    Market Research Analyst
    Freedom Disability Sep 2009 - Oct 2010
    Us
    Responsible for collecting, analyzing, presenting all customer data studies, including Customer Satisfaction, Brand Recognition, New Product Interest/Engagement. In addtion, assisted in the creative development of a new TV commercial including; concept testing, creative brief development, script editing/testing, and storyboard focus group moderation.

Ashley Hocking Skills

Social Media Marketing Sem Seo Affiliate Marketing Mobile Marketing Direct Marketing Marketing Online Marketing Data Analysis Landing Page Optimization Search Advertising Lead Generation Digital Marketing Marketing Strategy Social Media Direct Mail Advertising Analytics Search Engine Marketing Search Engine Optimization Management Online Advertising Web Analytics Email Marketing Rock Climbing Strategy

Ashley Hocking Education Details

  • University Of Wisconsin-La Crosse
    University Of Wisconsin-La Crosse
    Marketing And International Business

Frequently Asked Questions about Ashley Hocking

What company does Ashley Hocking work for?

Ashley Hocking works for Supercal

What is Ashley Hocking's role at the current company?

Ashley Hocking's current role is Head of Marketing @ BVS | B2C Marketing Executive | Strategic Brand Builder & Growth Architect | Driving Market Differentiation & Revenue Growth.

What is Ashley Hocking's email address?

Ashley Hocking's email address is ah****@****ail.com

What is Ashley Hocking's direct phone number?

Ashley Hocking's direct phone number is +185770*****

What schools did Ashley Hocking attend?

Ashley Hocking attended University Of Wisconsin-La Crosse.

What skills is Ashley Hocking known for?

Ashley Hocking has skills like Social Media Marketing, Sem, Seo, Affiliate Marketing, Mobile Marketing, Direct Marketing, Marketing, Online Marketing, Data Analysis, Landing Page Optimization, Search Advertising, Lead Generation.

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