Allen Hammock's Location
San Francisco Bay Area, United States, United States
Allen Hammock's Contact Details
Allen Hammock work email
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Allen Hammock phone numbers
About Allen Hammock
I have 20 years of experience in digital advertising technology, from display advertising to paid search and mobile applications. I have a very strong technical background, working as an individual contributor to engineering efforts while also serving in a management capacity to organize and inspire product and engineering teams.While I am a technical person, I find my greatest strength is interfacing with non-technical users and bridging the gap between their problems to the ultimate solutions that meet their needs. To that end, I spend much of my time in front of business people, from top level executives down the value chain, helping to get insights into their needs and find appropriate and efficient technological solutions.
Allen Hammock's Current Company Details
Allen Hammock Work Experience Details
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SkaiCalifornia, United States
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Solutions Architect, Market IntelligenceSkai Jan 2021 - PresentSan Francisco, Ca, UsNow part of Skai's Marketing Intelligence Business Unit (formerly Kenshoo), my focus has shifted to understanding how algorithms, data, and advanced analytics can help give product manufacturers insights into how consumer behaviors, preferences, and purchase drivers align to what brands are claiming as features, benefits, and ingredients in their products. I'm learning all about the nuances and capabilities of natural language processing as this is critical to understanding how we can interpret the contents of hundreds of thousands of product descriptions and millions of consumer discussions to get at the elusive answer to "why". In this new role I apply my deep understanding of machine learning techniques and my 20+ years of experience in digital marketing to help customers understand how our market intelligence platform can help brands find whitespace opportunities to introduce new products to market, better position current products relative to what consumers' met and unmet needs are, and improve e-commerce returns and margins. It's an exciting new chapter in my career at Kenshoo, working with many of the same global CPG brands I am familiar with from media activation but engaging with broader cross-functional teams across R&D, brand marketing, shopper marketing and e-commerce. -
Co-FounderArrette, Inc. Sep 2012 - PresentArrette, Inc. is the Berkeley, California based developer of Arrette Scale for iPad, a mobile digital solution for architects, urban designers, and other professionals who draw by hand at scale. Arrette for iPad enables working professionals, their clients, and other stakeholders to collaborate on scale drawings and diagrams taking full advantage of the capabilities of touch-based mobile devices and the cloud.Also a co-founder, I serve on the Board of Directors for the company and am its chief technology officer, overseeing product development and software engineering with our co-founder John Beutler. Arrette, Inc. is an early stage startup with active sales in the iTunes App Store. -
Director, Search StrategyKenshoo Feb 2019 - Dec 2020Building on my 5 years at Kenshoo and my 20+ years working in search advertising and e-commerce, I help drive growth opportunities for a diverse set of advertising partners across retail, direct-to-consumer, local SMB agencies, multi-location automotive, telecommunications, and finance verticals. My experience is especially well-tuned towards achieving success where complexity demands a sophisticated approach towards demand generation, maintaining a competitive position in a crowded marketplace, and driving long-term margin revenue. In my role as Search Strategist, I orchestrate efforts across Kenshoo's sales, product, technical accounts, client success, and strategic services groups in order to architect solutions to these challenge business problems. My focus is helping clients find the right mix of search advertising strategies that compliment efforts in social media and e-commerce marketplaces to capture consumer demand and maximize efficient revenue generation at scale.I approach new customer engagements in a very consultative manner. My drive is to find the right alignment between their needs and business challenges building on Kenshoo's strengths to find a cost effective solution.
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Solutions ConsultantKenshoo Jul 2014 - Dec 2020As a Solutions Consultant, I am responsible for actively driving and managing the technology evaluation stage of the sales process, working with internal and external stakeholders as the key technical advisor and product advocate for the Kenshoo product suite.Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform.
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Chief Technology Officer, Coo, And President, Adlux, Inc.Adlux Oct 2010 - May 2014Adlux is a Sydney, Australia based online advertising network focused on performance solutions in pay per click search, display, and mobile advertising media. The company's U.S. subsidiary, Adlux, Inc., is based in San Francisco, California. Adlux offers digital marketers a variety of media solutions designed to drive global reach and targeted performance to major brands and their affiliates.In my tenure at Adlux, I served the company as Chief Technology Officer first operating out of the global headquarters in Sydney, then later relocated to San Francisco to serve the company's U.S. operations as President and Chief Operating Officer. When we brought on a new GM to oversee sales and operations for the company, I took the role as Chief Marketing Technologist.I oversaw software development for Adlux and its affiliate companies in Sydney, helped build the Operations team in San Francisco, and provided first-level support to Marketing, Sales, and Operations for all units globally.
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Director, Technical Sales, Product Management, And Other RolesLooksmart, Ltd. May 2004 - Nov 2010El Segundo, Ca, UsLookSmart operated a search advertising network, a search site at looksmart.com, and various content properties including FindArticles.com (now a part of the CNET). LookSmart licensed its core search infrastructure through its AdCenter platform, allowing companies such as Ask.com to build their own paid search offerings through a white label SaaS platform.I served LookSmart for 7 years with a career spanning the company's operations, engineering, and product management divisions filling a variety of roles:* Sales and Marketing Manager* Senior Production Manager* Product Manager* Senior Production Technologist* Director of Emerging Markets* Director of Technical SalesEarly in my career, I managed search marketing campaigns and digital retail distribution channels for Net Nanny, the company's Internet filtering solution for Microsoft Windows. Later, as I developed and understanding for search marketing, I joined the engineering team building search web sites on the company's proprietary web framework and Lucene-based back-end. I progressed through the ranks at LookSmart, moving in Product Management in 2006 where I took over the company's search APIs and documentation. I trained internal and external teams to use LookSmart's search advertising white label SaaS solution, later moving to the customer implementation team to support clients directly. Before leaving LookSmart in 2009, I was traveling frequently to the U.K. working to extend the company's reach through a satellite office there.In all of my roles at LookSmart, I used my strong programming and software development skills to solve customer problems, train and empower customers, and lead engineering teams towards new product releases. -
Product Marketing Manager, And Other RolesNet Nanny Software (Bionet Systems) Mar 2000 - May 2004Net Nanny was the best known Internet filtering software for Microsoft Windows in the late 1990s and early 2000s. Founded famously by Gordon Ross after a child was abducted using information obtained through the Internet, Net Nanny worked passionately to raise awareness amongst parents and law enforcement organizations about the dangers of the Internet. The company also owned intellectual property related to the field of biometric security.At Net Nanny, I managed the Net Nanny.com family software portal and later a biometric software development kit for Microsoft Windows NT when the company was acquired by BioNet Systems, Inc. I identified business requirements and produced marketing requirements documents (MRDs) using a formal process I learned while employed at the company. I also identified functional requirements and produced software requirements specifications, working with the software engineering team based in Vancouver, B.C.. I participated in the web design process for our supporting web sites. On the business side, I also worked directly with beta customers and participated in business development activities and retail channel development. I worked with marketing communications to create product brochures and other collateral. I trained staff for trade shows.
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Product ManagerRmi.Net Aug 1999 - Mar 2000Rocky Mountain Internet (RMI.NET) was a Denver-based Internet Services Proivder who offered network connectivity and custom built e-commerce solutions to businesses throughout the United States. RMI acquired numerous smaller ISPs and ISVs across the U.S. before changing its name to Internet Commerce and Communications (IC&C).At RMI.NET's Seattle division, formerly known as Application Methods, I developed the business, functional, and technical requirements for a business-to-business service offering for small- to medium-sized print publishers seeking to extend their content into the online space. I managed the project lifecycle for the web application services using engineering teams in Seattle and in Denver. I traveled frequently to visit customer beta sites to gather requirements and execute operational plans. I participated in trade shows with key customers to demonstrate beta products to other potential clients interested in setting up their own catalog-based e-commerce systems.
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Co-Founder, Technical DirectorStraylight Llc, A Division Of Learfield Communications, Inc. 1995 - 1999Straylight LLC developed online college sports property Gamecruiser.com for major radio networking company with distribution partner AudioNet (later, Broadcast.com). Gamecruiser distributed men's and women's college sports broadcasts to a global audience of alumni and fans. Content included streaming audio for basketball, football and baseball programs. Additionally, Straylight produced web sites and distributed audio content for several major state news networks owned and operated by Learfield Communications including The Missourinet, Radio Iowa, and the Brownfield Network.As co-founder and senior technology manager for this early Internet startup, I built streaming audio services with first generation Real Audio software (then, Progressive Networks). This involved quite a bit of IT machinery to take live audio programs from the satellite feed and route it through a network of Windows NT-based systems and onto the Internet through audio streams.I also worked directly with college Atheletic Directors to build features and into web sites, programming those sites in HTML and JavaScript and tying them into the back end Microsoft SQL Server database. As we built the audience for Gamecruiser and started to work on monetization, I developed the AdActive online advertising plug-in for the NetGravity ad serving platform (which later became the DoubleClick Enterprise Ad Server). On the sales and marketing side, I worked with a major U.S. auto-maker and Detroit-based marketing firm to develop a beta program for the advertising platform. I traveled extensively to evangelize advertising software with advertising agencies in Chicago and online publishers in California (Netscape, Excite, Infoseek, Yahoo!, many more) and New York (Art.com, 24/7, others).Ultimately, the Gamecruiser properties were absorbed into Broadcast.com when it went public. Straylight shuttered its doors Seattle in 1999.
Allen Hammock Skills
Online Advertising
Online Marketing
E Commerce
Sem
Ppc
Digital Marketing
Web Analytics
Product Management
Product Marketing
Start Ups
Advertising
Analytics
Saas
Mobile Marketing
Cloud Computing
Digital Media
Business Development
Marketing
Conversion Optimization
Competitive Analysis
Digital Strategy
Search Advertising
Google Analytics
Strategic Partnerships
Seo
Leadership
Product Development
Google Adwords
New Business Development
Display Advertising
Cross Functional Team Leadership
Mobile Advertising
B2b
Web 2.0
Affiliate Marketing
Account Management
Marketing Communications
Software Development
Ad Networks
Campaign Management
Team Management
Product Strategy
Yahoo Search Marketing
Web Marketing
Ad Serving
Interactive Marketing
Multi Channel Marketing
Organic Search
Integrated Marketing
Big Data
Allen Hammock Education Details
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University Of Missouri-ColumbiaArchaeology
Frequently Asked Questions about Allen Hammock
What company does Allen Hammock work for?
Allen Hammock works for Skai
What is Allen Hammock's role at the current company?
Allen Hammock's current role is Solutions Architect, Skai.
What is Allen Hammock's email address?
Allen Hammock's email address is ah****@****skai.gr
What is Allen Hammock's direct phone number?
Allen Hammock's direct phone number is +141539*****
What schools did Allen Hammock attend?
Allen Hammock attended University Of Missouri-Columbia.
What skills is Allen Hammock known for?
Allen Hammock has skills like Online Advertising, Online Marketing, E Commerce, Sem, Ppc, Digital Marketing, Web Analytics, Product Management, Product Marketing, Start Ups, Advertising, Analytics.
Who are Allen Hammock's colleagues?
Allen Hammock's colleagues are Kenshoo Automation, Павел Дуденков, Bat-El Bahar, Nava Cohen, Nirit Ben-Yoseph, Ram Izhar, Ahia Knimah.
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