Amy Hanley, Mph Email & Phone Number

Manages multiple employee communication channels, aligning content with strategic objectives. Leverages technology for timely delivery across a large, geographically diverse health care system. Identifies communication gaps and collaborates with cross-functional teams to implement solutions and improve overall communication effectiveness.

Bay Area, California, United States

Develops internal and executive communications at five Dignity Health hospitals in collaboration with senior leadership.Creates targeted multi-channel communications to engage, inform and uplift. Leads division campaigns to support employee recognition and build engagement. Provides writing and editing expertise across broad subject matter areas with focus on clarity and incisiveness.Ensures communications are in alignment with brand standards, business objectives and Dignity Health's mission and values.

Watsonville, California

As part of the agency’s management team, implemented agency’s strategic direction for internal and external communications to meet short and long-term fundraising and marketing goals. Wrote, edited and produced agency communications, including annual reports, fundraising collateral, annual calendar, press releases, newsletters, email campaigns and brochures. Supervised the grants program to identify, select, and prepare grant applications. In collaboration with grants writer, doubled grant revenue over 12 months.Managed all fundraising campaigns including in-person events, direct mail and email appeals. Donation revenue growth of 20% in 12 months.Supervised 3 staff members.Enhanced agency awareness through production of videos, press releases, website management and social media campaigns.

Scotts Valley, California

Managed multiple high profile projects including telehealth, provider directory, and provider surveys. Supervised five staff members.Spearheaded redesign of online provider directory to ensure state-mandated components were met and improved user-interface. Identified communication gaps and collaborated with internal and external stakeholders to inform, educate, and support providers. Created and delivered effective presentations to senior level leadership to support key projects and make actionable recommendations.Demonstrated successful project management through development of project scope, work plans, oversight of schedules and staff, and timely communication to key stakeholders.

Scotts Valley, California

Led branding and communication initiatives to support organizational goals and effective dissemination of program information and messaging. Developed compelling content to improve impact of communication in the provider community, including email communications, oversight of Provider Bulletin, and website management. Collaborated with team members to create award-winning marketing collateral with targeted messages. Provided project management, developed project scope, led scheduling and tasks, and communicated progress and results with key stakeholders.

San Francisco Bay Area

Also February 2013 to April 2013Provided data analysis for benchmarking survey on employer benefit trends that enabled Fortune 100 technology companies to track market trends.Synthesized results and developed presentations that identified key insights and actionable recommendations.Effectively presented results to member companies at large industry forum.

Coordinated marketing activities for various audiences. Developed marketing plans and website content. Managed direct mail design and distribution, social media marketing (LinkedIn, Yelp, Google+), event promotion and partner vendors. Created and fielded customer satisfaction surveys.

Santa Cruz, Ca

Generated relationships among PMG, physicians, and local employers by managing health and wellness program. Supported organizational growth by identifying opportunities to promote PMG brand in the community.Influential in building community support by representing the organization at enrollment events, business gatherings, and health fairs.Coordinated outreach materials to engage employers and providers, which strengthened PMG’s reputation in the community.Led campaigns to increase awareness effectiveness of strategies with face-to-face outreach, captivating web content, and innovative email marketing.

Redesigned organization website, leading to a more professional and customer-focused site with improved client access to research.Managed marketing and communications activities for five syndicated reports, including direct email marketing campaigns and hard copy collateral to improve client reach.Developed presentations and authored research summary white papers for use by sales consultants to cultivate new clients.

Designed online and hard copy surveys to increase participant engagement.Conducted qualitative interviews, coded and categorized responses to ascertain market trends. Analyzed and graphically represented quantitative results to highlight data implications to clients. Developed publications and client-specific presentations.Collaborated with clients and team members to set parameters of projects, communicate progress, and deliver timely results.

Masters, Public Health: Community Health

Ba, English, Business