As the Head of Digital Systems Center in ABB, I lead a dynamic team focused on delivering innovative digital solutions to customers across a range of industries. With P&L responsibility for the Middle East business unit, my role involves developing and nurturing a new business line within the company.Our offerings include protection and automation systems, load management, power management, and SCADA systems for customers in Oil & Gas, Industry, Data Centers, and Utilities. We operate at the forefront of technology while prioritizing the highest reliability and security for the critical systems and customers we work with.My main responsibilities include:• Implementing the Global Business Line strategy in the region• Taking full P&L responsibility for the business unit• Developing new business opportunities across the region• Leading marketing and sales operations• Managing country operations and project management of the business line• Overseeing production and execution of products, services, and processes• Anticipating workforce requirements to ensure target deliveries are met• Overseeing relevant local research and development initiatives• Ensuring the area of responsibility is organized, staffed, skilled, and directed

As a Global Product Marketing Manager -MEA, I took on the critical responsibility of driving the Marketing and Sales operations for the wider Middle East region, covering 9 countries. My key responsibilities were:• Collaborating with local sales teams to develop go-to-market strategies and execute business plans• Serving as the primary point of contact for all commercial and technical issues related to the business unit• Planning and organizing annual roadshows to promote both existing and new product launches• Conducting market research to identify opportunities for growth and penetrate large customer and industry segments• Developing pricing strategies for each country, segment, and channel• Establishing long-term agreements with key channels to ensure consistent revenue streams• Ensuring accurate forecasting to support effective inventory management• Managing the customer experience post-sale and resolving any issues in a timely manner• Providing feedback to product management to support regional requirements• Regularly reviewing individual country actions and results• Preparing management reports to track progress and highlight areas for improvementOver the course of 5 years, I successfully helped the business achieve top-line growth, increase white spot coverage, and develop a sustainable business value chain in each country. I also helped prepare the business for the future of digital solutions. As a result of our success, we were able to secure hiring approvals for dedicated country product marketing specialists to take the business to the next level of growth.

As a Sales Support Manager, I was responsible for leading a team of professionals to drive business growth across the country. In this role, I oversaw a range of critical functions, including business development, marketing, market analysis, and operations.My key responsibilities included:• Developing and implementing marketing strategies to promote the company's products and services• Analyzing market trends and identifying new business opportunities• Building and maintaining a world-class service and support setup to ensure customer satisfaction• Developing and implementing processes to streamline operations and improve efficiency• Managing a team of professionals, providing leadership, mentorship, and guidance to ensure high levels of performance and engagement• Developing sales and operating budgets to achieve company objectives• Setting sales targets by channels and segments to ensure alignment with overall business goalsThrough my work as a Sales Support Manager, I developed a deep understanding of the sales and marketing process, as well as the importance of effective people management and process development.

As a Product Marketing Engineer, I was responsible for driving business development and marketing efforts across the country. My role involved developing and implementing marketing strategies to increase market penetration, identify new opportunities, and expand coverage.Specifically, my responsibilities included:• Creating and implementing marketing strategies to support business development goals• Identifying new market opportunities and expanding coverage to reach new customers• Securing product approvals in utilities and industries to ensure regulatory compliance• Developing channels in OEMs and panel builders to increase product visibility and adoptionIn this role, I gained valuable experience in strategy creation, planning, and implementation. I also developed a deep understanding of the challenges and opportunities inherent in bringing new products to market.

I began my career at ABB working as a Technical Support Specialist for protection relays and communication equipment. In this role, I gained valuable hands-on experience troubleshooting technical issues and providing exceptional customer service.As a Technical Support Specialist, I was responsible for ensuring that our customers had access to the technical expertise they needed to effectively operate and maintain our products. This role required a strong attention to detail, excellent problem-solving skills, and the ability to communicate technical information clearly and effectively.This experience provided me with a solid foundation in the technical aspects of the industry, and helped me develop a deep understanding of the challenges our customers face on a daily basis. By leveraging this experience, I have been able to take on increasingly challenging roles within the organization and make meaningful contributions to the business.