McKinsey Secondment - Designed and directed the territory growth strategy, prioritising initiatives and aligning stakeholders across the territory, with an special focus on increasing customer acquisition, retention rates, frequency and basket size while optimising promotion/marketing spend. - Led the implementation of Uber's membership product in Chile, defining the go-to-market strategy and initiatives to increase "Uber Pass" adoption - Reformulated customer retention strategy by… Show more McKinsey Secondment - Designed and directed the territory growth strategy, prioritising initiatives and aligning stakeholders across the territory, with an special focus on increasing customer acquisition, retention rates, frequency and basket size while optimising promotion/marketing spend. - Led the implementation of Uber's membership product in Chile, defining the go-to-market strategy and initiatives to increase "Uber Pass" adoption - Reformulated customer retention strategy by creating a new segmentation based on CLV - Developed the business strategy for alliances with banks, telecoms, retailers and other industries, unlocking advertisement monetisation in the sub-region - Created a yearly and monthly forecasting process for Chile, working along with data scientist to incorporate customer behaviour data Show less

Advised six clients in seven different projects across the telco, financial services, healthcare, pulp & paper/hardwood, and Oil & Gas industries in Chile, Peru, Ecuador and United States. My main responsibilities included gathering and analyzing information, formulating and testing hypotheses, training and leading the client’s team, and developing and communicating recommendations.

Worked on 3 clients’ projects in the health, education and telecom industries, identifying operational improvements, defining sets of initiatives, and installing a project management office, achieving EBITDA gains of $7M per year. Designed and implemented a new customer service platform for a major Chilean telecom company, improving time to resolution by 35%

Developed a study of potential clients, analyzing mutual funds, pension funds and family offices with investment strategies focused on Small Cap, Mid Cap and High Yield mutual funds with exposure to LatAm