Alex Harmon Email & Phone Number

Denver, Co, Us

Denver, Co, Us

San Francisco, California, Us

San Francisco, California, Us

Brisbane, Qld, Au

- Responsible for planning, leading, and executing the North American field marketing efforts - Managed and lead the North American field marketing team - Drove revenue of $500K+ ARR from events, webinars, and advertising sources - Tracked, measured, and reported the ROI of events and marketing campaigns - Create and monitor lead follow up plans for the sales team and lead nurturing campaigns - Worked closely with the sales leadership team to gain insights on lead performance - Tracked and measured MQL>SQL>SQO success rates - Managed a marketing budget which includes advertising, events, travel, and sponsorships costs

Brisbane, Qld, Au

Brisbane, Qld, Au

• Create, promote, and execute integrated, multi-channel demand generation campaigns• Manage events, from concept to execution, including trade shows, regional events, & webinars• Preserve and enhance brand awareness and credibility across creative and campaigns• Build and execute a comprehensive advertising strategy with industry associations, publications, and media outlets• Track, measure, and report the impact of marketing programs and campaigns • Organize and create the promotional plans and elements for field marketing campaigns • Create lead follow up plans for the sales team and lead nurturing campaigns •Manage multiple events, webinar, and advertising campaigns running simultaneously • Develop and maintain relationships with industry associations and publications• Manage advertising, sponsorship, event, and travel budgets• Write content and copy for promotional campaigns including sales follow up cadences, email promotions, advertisements, and social posts • Lead on multiple projects and campaigns from the initial brief to the final reporting • Manage and monitor on-time delivery of creative assets

Arden Hills, Minnesota, Us

• Collaborated with and represented a fortune 500 company • Served as the lead point of contact for all client inquiries and request • Created performance reports for clients including lead generation• Assisted clients with outreach and experimental marketing initiatives • Provided strategic direction to clients by identifying events with a high KPI• Coordinated logistics for 80+ festivals and trade shows throughout Colorado • Hired, trained, and managed a team of 20 event staff members and 1 full-time employee • Responsible for growing client leads by 45% • Negotiated sponsorship proposals with event organizers for maximum client exposure• Ensured sponsorship components were met to the client’s needs • Organized and executed event logistics of staffing, setup, and teardown• Pitched client’s marketing content and key messages to customers • Gathered collateral, displays, and staffing quotes for clients • Developed and grew relations with community event organizers and clients • Maintained and updated a year-round calendar of community events

Shakopee, Mn, Us

• Secured advertising partnerships with radio, television, print, and digital companies• Finalized sponsorship agreements with businesses that brought in over $100,000• Managed and led a team of marketing interns and additional season employees• Designed a complex marketing plan and controlled a quarter million dollar budget• Maintained and preserved relations with key members of the media • Organized large off-season events such as beer festivals, 5K races, and theater shows• Created profit and loss statements to forecast the success of new projects• Promoted and advertised the organization as a premiere tourist destination • Controlled and planned themed weekend promotions, competitions, and vendors • Coordinated over 50 offsite promotions with local festivals and attractions each year• Produced and distributed marketing materials to promote festival and events• Coordinated volunteers and workers for events and promotions • Managed Facebook, Twitter, Instagram, and Snapchat accounts to grow companies reach

•Researched potential sponsors and vendors for national series events•Formed and implemented online grassroots marketing campaigns•Used online media sites and forums to notify participants and spectators of events•Created and maintained subscriber and participant databases

Concordia, Mo, Us

•Found leads for potential sales for heavy construction equipment•Researched and examined past clients to maintain relationships •Preserved and cleaned up sales database to keep all information current•Controlled multiple websites involving machine merchandise •Responded and educated customers on inquiries about machines•Expand the potential reach of the company through the use of Google AdWords

•Developed new marketing plans to attract a broader market •Organized game day promotions and activities•Created a new mascot for the organization as well as various campaign components•Presented marketing plans to potential sponsors•Wrote radio and video advertisements to promote the organization•Leveraged social media opportunities to increase fan reach

Kansas City, Missouri, Us

• Managed a team of ten employees on a daily basis• Provided excellent customer service through organizational training • Trained new associates on day to day procedures• Responsible for opening and closing the department• Handled money transactions daily• Dealt with coworker and customer conflicts in a professional manner

Bachelor Of Business Administration (B.B.A.), Marketing And Managment

Education record