Lead executive and cross-functional teams through the entire life cycle of M&A transactions–acquisitions,investments, and divestitures–for both domestic and international transactions

• Identified a corporate growth opportunity and created a business plan for a new-to-the-world music rights product; drove alignment and secured funding to build internally. • Developed in-car entertainment strategy around connected cars and advanced in-vehicle infotainment systems that served as the forward three-year strategic plan for the automotive business unit• Formulated strategy and operational plan for integrating acquired sports businesses; company executedrecommendations by investing in the granularity of the core sports product, opting not to compete in sports betting data, and reorganizing to align DTC handicapping product with internal go-to-market teams• Influenced product roadmap; built strategic rationale and business case for new podcast product, shipped May ‘20

• Enabled $560M sale of Gracenote from Tribune Media to The Nielsen Company; served as business lead for Music, Sports and Automotive verticals on deal team

Product Strategy• Managed analytics for LiveNation.com and Live Nation iOS/Android apps, representing 9M MAU • Defined product-level success metrics for web, mobile, content and sponsorship products, based on historical product performance, projections, and strategic goals• Identified under-performing product features, and worked with product owners, design and engineering teams to evolve product roadmap; formed and validated data-driven hypotheses to guide modifications or strategic changes• Quantified new product opportunities and priorities using Ticketmaster sales data, customer feedback and internal analytics systems (Omniture, Google Analytics and Mixpanel) • Gleaned and synthesized insights from quantitative and qualitative product/feature testing; communicated findings across the team, and to senior executives• Supported annual divisional strategic planning & budgeting process via KPI projectionsBusiness Development• Led cross-functional teams of engineering, design, marketing, and sales on high-visibility sponsorship integrations, including Rdio streaming music player integrations and Windows Phone mobile app• Created mobile product strategy and build/buy/partner recommendation for 65+ global music festivals • Built financial models to support $10M+ sponsorship negotiations with potential digital partners• Evaluated 100+ potential business development, strategic investment or acquisition targets; invested in and/or acquired/acqui-hired 10 startups

• Developed new ecommerce strategy and product offerings, with potential to increase revenue by $43M; located opportunities to optimize the licensed merchandise and upsells value chain for the SVP of Ecommerce.• Analyzed ticket sales for nationwide tours in TM and non-TM venues; quantified lift in sales for TM venues using regression and statistical analysis. • Created a statistical model for user behavior on Live Nation Facebook app to more accurately forecast fan engagement, click-through and conversion.• Identified market opportunities and devised a market entry strategy for a new ticketing product; developed recommendations to senior management. • Evaluated channel shift and recent trends in ticket purchasing patterns; recommended new marketing strategies.

• Analyzed fiscal and economic impact of policy changes for over 200 cities and special districts in 14 counties.• Collaborated cross-functionally to identify opportunities for lower-cost methods of service delivery, revised rate structures and increased efficiencies for agencies facing severe budgetary, resource and management constraints.• Quantified service levels across various municipal service providers for the purpose of conducting comparative analysis, benchmarking, and forecasting future infrastructure and capital improvement needs. • Managed projects representing 35% of annual revenues to the company, and increased revenues by 25% through acquisition of new clients and projects.• Led performance reviews in four California counties; presented findings at public hearings, and fielded questions from the public and elected officials.

Algebra, Pre-Calculus, and Science tutor for 9th and 10th grade students at Inglewood High School.Gaining Early Awareness and Readiness for Undergraduate Programs (GEAR UP) offered free tutoring and mentoring services in order to increase the number of low-income students who are prepared to enter and succeed in postsecondary education.

• Conducted military-level software verification and recommended solutions to developers; guided software through certification to modernize the transmission of classified military information.• Granted a provisional Secret level Security Clearance by the Department of Defense.