FREELANCE PRODUCT CONSULTANT• MeraDoctor (Med-tech startup) : Created product road map for a communication platform to connect Doctors & Patients. • Education (Skills/Hobby) startup. User research, refining product offering. Company valuation model for fund raising.• Providing tech+product guidance to a team that is looking to taking an organic food retail business online.

Launched and owned products on the Bing platform.Ø Advertiser Quality Score - performance feedback to advertisers. Launched core product and extensions.Ø Share of Voice - Tool for large advertisers.Ø Clickshare - competition pivoted perspective on performance Ø Ad Diagnostic Tools: AdPreview, AdInquirySMB / INCUBATION GROUPØ Drove integration of Bing AdsExpress (BAX) with Display Ads to tap into cost-effective ad-space inventory on Win8 Apps. Small Business… Show more Launched and owned products on the Bing platform.Ø Advertiser Quality Score - performance feedback to advertisers. Launched core product and extensions.Ø Share of Voice - Tool for large advertisers.Ø Clickshare - competition pivoted perspective on performance Ø Ad Diagnostic Tools: AdPreview, AdInquirySMB / INCUBATION GROUPØ Drove integration of Bing AdsExpress (BAX) with Display Ads to tap into cost-effective ad-space inventory on Win8 Apps. Small Business Offering – Ideation & Incubation: Starter kit for small businessesØ Market study/entrepreneur interviews to understand technology arc of small businesses, common use cases across productivity, operations and business growth. Show less

Product Owner for Publisher Reporting portals across Search and Display advertisements.

Program Management for Social Networking Product (Emerging Mkts)Ø Grounds-up effort to conceptualize & build a Social Networking Utility for India/Emerging Markets.Ø Managed from conception until market release. Made extensive use of Agile/Lean methodologies.Co-ordinate across - Design, Legal, Marketing.

Headed the technology team delivering solutions for CRM / Phone Banking; Securities Market Custodial Operations; Term Loans Operations.Managed a team of business (techno-functional) analysts. Responsible for driving projects, new functionality, system availability. Managed multiple vendor relationships.

PROJECT MANAGEMENT / BUSINESS ANALYST / ACCOUNT MANAGEMENT Ø Finlay New York (Luxury Retail). Established relationship with a new client. Operationalized offshore model.Ø Aetna (Insurance) - Contract Management system scale-out. Drove requirements across multiple releases.Ø Travelers Life & Annuity. (Insurance) - Setup remote-shore operations. Managed offshore team of developers.Ø Staples. (Retail)- Direct Mktg. Data Warehouse. Biz process analysis, requirements capture… Show more PROJECT MANAGEMENT / BUSINESS ANALYST / ACCOUNT MANAGEMENT Ø Finlay New York (Luxury Retail). Established relationship with a new client. Operationalized offshore model.Ø Aetna (Insurance) - Contract Management system scale-out. Drove requirements across multiple releases.Ø Travelers Life & Annuity. (Insurance) - Setup remote-shore operations. Managed offshore team of developers.Ø Staples. (Retail)- Direct Mktg. Data Warehouse. Biz process analysis, requirements capture, data aggregation tool. Ø Polo Ralph Lauren (Retail) - Supply chain visibility initiative. Source systems study, mapping data to business logic. Show less