Adam Herman Email & Phone Number

Fort Lauderdale, Fl, Us

As EVP, Chief Innovation Officer, responsible for identifying, developing, and launching new products and services to grow Zimmerman’s innovation capabilities, to differentiate Zimmerman in the market and provide unique value both internally to our associates and externally to our clients.Work with Zimmerman's Retail Tech Department, Live Media Trading Team, Hyperlocal Audience Planning Platform, and Business Intelligence/Dashboard, Data Science and MarTech Teams to accelerate growth and innovation in our planning, buying, analytics, dynamic creative optimization and technology offerings.Will explore ways to incorporate artificial intelligence (AI), augmented realities (AR), machine learning, the Metaverse, blockchain and other disruptive retail solutions to drive client success.Lastly will also continue to lead Planet Fitness media planning and buying, as well as, remain a key member of the agency new business team.

Fort Lauderdale, Fl, Us

Hold P&L management for a 100-person integrated media planning, buying and digital department. Responsible for strategic leadership of eight integrated pod planning teams on over 20 accounts. Expert in both top-down national and bottom up Hyperlocal marketing that identifies with data, the retail challenges and opportunities in-and-around individual trade areas.Core new business team member that secured over $200MM in wins in the last four years.Brands include: AutoNation, Chico’s, EltaMD, Essilor, Firehouse Subs, Five Below, Jamba Juice, La-Z-Boy, JetBlue Vacations, LL Flooring, McDonald’s, Michaels, Midas, NSU, Party City, Planet Fitness, Sam’s Club, Tire Kingdom, Urban Air and Yuengling Beer.

Fort Lauderdale, Fl, Us

Zimmerman Advertising is a billion dollar national retail brand builder based in Ft. Lauderdale, FL. It has pioneered BrandTailing as a way to build brands tomorrow while driving sales today.

Projects included providing the strategic blueprint and pro-forma three-year revenue projections for a digital services provider to build out an in-house online media planning and buying department. Developed a proprietary iPad dashboard app that connects with brand’s daily sales data for mobile business intelligence, media delivery and advertising creative. Created the marketing and media plan for a mobile technology start-up’s local market launch.Presented new media landscape and media 101 seminars.Clients include: Bernstein-Rein Advertising, Broadband Enterprises, Digital Evolution Group, FrontFlip (digital consumer engagement platform start-up), Kinetic Fin, Sernomics (social media algorithmic investment firm)

Kansas City, Mo, Us

Directed the QSR, retail, CPG and business services planning teams' national broadcast and local integrated media buying groups, traffic department, and agency research resources. Overall leadership recognized in Barkley winning Media Mix of Kansas City’s 2008 Media Agency of the Year award for first time in over a decade.Brands include: 24 Hour Fitness, Big O Tires, Blue Bunny Ice Cream, Build-A-Bear Workshop, Helzberg Diamonds (AOR Strategy), Jolly Time Popcorn, Lee and Wrangler Jeans, Revol Wireless, Sonic Drive-In, United Missouri Bank, Vonage (project assignment), and Westlake Ace Hardware

Boston, Massachusetts, Us

Directed and managed Digitas’ ten-person online Beverages Team in all media planning and buying team functions. In this unique position, was strategically embedded at MediaVest as Digitas’ Digital Sector Director on Kraft Beverages. This newly created role was mandated by Kraft in order to ensure digital marketing was at the core of all strategic decisions and thoroughly integrated in all offline media opportunities. Lead digital strategist of Integrated Marketing Communications team tasked with bringing innovative digital platforms to planning roundtable of individual brands, creative and consumer product agencies.Brands include: Kraft Beverages Sector – Capri Sun, Country Time, Crystal Light, General Foods International, Kool-Aid, Maxwell House, Seattle’s Best, Starbucks, Tassimo, Tazo Tea, and Yuban

London, Gb

Directed four planning teams on over $150MM in offline (MediaCom), online (Beyond Interactive) and direct response media (Grey Direct). Concurrently, led multiple agency teams in channel planning, used econometric modeling to develop the strategic media direction for each brand and was a strong advocate for testing emerging technologies. Brands included: Century 21, CheapTickets, Hasbro Games, Orbitz, and Wyndham Worldwide Hotels: AmeriHost, Baymont Inns, Days Inn, Howard Johnson, Ramada Worldwide, Super 8, Travelodge, and Wingate

New York, Ny, Us

Hands-on and essential to the launch of an industry-leading media publishing company that featured a website portal, online tools, eNewsletters, magazines, and trade conferences. Responsible for tracking media and advertising innovation to discover the new possibilities to engage and communicate with consumers. Improved content, functionality and user interface of Mediapost.com resulting in membership increasing from 15,000 in 1999 to over 100,000 by 2004.Responsible for the success of the OMMA trade show events including content creation, venue management, marketing promotion and day-of-event coordination.Managing Editor and design force behind MEDIA Magazine, the first monthly publication to address online marketing and digital media technology from a planning and buying perspective.Brands included: MEDIA Magazine, OMMA Magazine, Mediapost.com, and web applications MPlanner and immediabuy

New York, Ny, Us

Managed 15 web developers and database technicians as Designer and Product Manager of MediaPost's advertising-specific directories, MPlanner – the first interactive web-based flowchart tool, and immediabuy – an innovative bidding system for buying online advertising online.

Brands included: Auction Universe.com, DLJdirect.com, Finlandia Swiss Cheese, and SmartVest.com

Brands included: American Express, Bulova Watches, Curaçao Tourist Board, Hershey Resorts, La Cabana Beach All Suite Resort, Mark Hotel, and NYU’s School of Hospitality, Tourism and Travel Administration

Brands included: Puerto Rico Tourism Company and Rums of Puerto Rico

Brands included: Condé Nast Traveler, Christian Brothers Brandy, Fisher-Price Toys, Montblanc Pens, Perrier, Sunshine Crackers and Cookies

Brands included: Dentu-Crème/Polident, Dove Bar Ice Cream, Kenner Toys, Humana Hospitals, and Red Lobster

Certification, Entrepreneur Development

Bachelor Of Science, Journalism