Anthony Hernandez Email & Phone Number

Miami, Fl, Us

Seattle, Wa, Us

Lead complex product initiatives across internal teams and stakeholders to prioritize roadmap features, and spearhead the definition of new capabilities through product and business requirements documents.

San Fransisco, Us

Xoogler.co is group of Google alumni and current Googlers who have come together to help each other advance our ambitions in the startup ecosystem. The Xoogler.co community consists of startup founders, early team members, angel investors, VCs, and mentors. Learn more @ http://xoogler.co/

New York City (Soho), Us

Seattle, Wa, Us

As a Sr. Product Manager - Technical for Prime Video Central and Prime Video Direct, you are responsible for defining and building products that empower digital video providers worldwide, ranging from independent filmmakers to large studios such as Sony, Disney, and Warner Bros. Working cross-functionally with engineering, project management, UX design, operations, finance, legal, business development, content acquisition, and executive teams to bring products to market, develop and grow business opportunities, and enhance our customer experience for video providers around the world.

Miami, Florida, Us

Worked on: Augmented Reality Games for Royal Caribbean shipsMobile check-in and Mobile gangway Facial recognition check-in and Facial recognition gangwayGot to meet and work with wonderful people. Improved cruising a tiny bit ;-) especially the check in experience at the terminals globally.

Directed comprehensive marketing and brand strategy for three critical educational products, including Genius Plaza core, Genius PreK, and Sparks/Career Champions. Additionally, I coordinate the development of broad, complex, and innovative products within the education market. Highlights of my achievements include: • Conceptualized and executed national television, radio, and digital campaign, successfully launching Genius Plaza online courses • Achieved significant ROI for the adult course campaign in Q2 2017 via national TV, radio, and digital campaigns with daily optimization. • Coordinated successful activations at key conferences including SXSW, La Cosecha, and ALAS, driving brand awareness and sales pipeline • Advanced best practices for scaling, optimizing and delivering done products using the framework of Scrum (Agile Framework) for PreK Plaza.

Analyze market and competitive conditions to lay out a product visionProvide cross-functional leadership between engineering-oriented teams, sales, marketing, and support.Responsible for the strategy, roadmap, and feature definition for product linesPartner internally to drive marketing, forecasting, and P&LLead demand and lead generation

Mountain View, Ca, Us

Throughout this role, I conceptualized and delivered innovative Lightbox ad format, pitching to highly influential media teams and advertising agencies, creating collateral and establishing cross-functional partnerships. I evangelized the Lightbox for the APAC region from the Tokyo office, collaborating with industry directors, presenting to business sectors, integrating APAC mobile sales playbook, and establishing case studies. Significant contributions include: • Spearheaded North American Commercialization of Lightbox ads from Q3 to Q4 of 2015, achieving 96% of goal. • Successfully launched 1-3 video Lightbox format with five beta testers in Q3 of 2013 • Worked with Product Director to prioritize product features and improvements • Developed and executed go-to-market strategy for Active View launch for Entertainment team • Enhanced Auto sales vertical AMs with Lightbox ads, engaging activation plan in Q3 2014, helping close the gap on quota • Training sales teams on positioning, objection handling, implementation, troubleshooting, and up-selling the product across 7 verticals, received strong positive feedback • Driving a product solution set across X-functional teams (primarily Engineering, Marketing, Commercialization, and Sales) through market requirements and positioning by collecting client/sales feedback • Managing the sales product line life cycle from strategic planning to tactical activities for 1 video lightbox

Mountain View, Ca, Us

New Product specialist on New Product Solutions at GoogleI work to launch and grow Google's New Brand Display offerings focusing on 4 products:1. Engagement ads a. Lightbox b. Hover to Play2. Awareness ads a. Active View on reserve b. Display ReserveMore info: http://www.google.com/think/products/engagement-ads.htmlhttp://ssl.gstatic.com/think/docs/engagement-ads_products.pdfhttp://adwords.blogspot.com/2013/03/the-brand-revolution-is-underway.htmlhttp://adwords.blogspot.com/search/label/BrandWork with engineering to troubleshoot sale's issues.Help sales team sell cross product solutions to client and respond to RFPsProvide post campaign reporting and assist on client calls/reviewsGive product feedback to engineering teams and track feature impactIdentify and develop inventory packages. Create client specific inventory packages for clients. Identify and solve client impacting bug.Assist team in creating and selling media plansEnsure delivery/success of sold solutions/media plansWork with pre/post sales teams to advocate for the Google Brand Display product solutions.

Mountain View, Ca, Us

Perform upfront partners research to ensure high quality partnerships and business relationship down the road.Responsible for managing comprehensive partnership relationship, including on boarding, business process, post performance evaluation.Provide advices on all aspects of partnership to help maximize business impact on partners’ business results.Act as single point of contact for the group of partners under his/her management and maintain high level of customer satisfaction and trust.Up-sell/cross-sell appropriate products.

Mountain View, Ca, Us

Sell and manage advertising for the sixth-largest media property in the world and other Google display offeringsDevelop media plans that achieve client goals and objectivesMaintain databases, produce emails, analyze sales figures, provide account information and reports as required, as well as develop campaign performance reports for clients and strategies for performance-based optimization per campaignBook and manage both reservation and auction display campaignsRespond to inbound RFP requests

Trenton, New Jersey, Us

Responsible for developing and executing sales strategies for new and existing sponsors.Networks, positions and/or markets TerraCycle to USA, Brazilian, and Mexican consumer package goods companies.

Trenton, New Jersey, Us

Support team on day-to-day internal and client interactionsProactively identify and solve program execution issues; involves manager and other departments as neededPrepare briefs and analysis of program results on simple programsDevelop a basic knowledge of the Client’s business, industry, competitors, etc. Support upper level Marketing and Product Development team in all strategic and production endeavors, from both a thinking and administrative perspective

Philadelphia, Pa, Us

Helped guide advertising collateral through the Pfizer regulator and FDA review process.

Dublin 2, Ie

Financial Systems integration Consulting

Ba, Marketing Psychology

Other; Certificate In Entrepreneurship Essentials