Ailin Herzkovich Email & Phone Number

Berlin, Germany

- Led initiatives to optimize the conversion funnel, achieving significant net conversion rate improvements.- Developed and executed growth strategies with Product Owners, leveraging insights from A/B testing and discovery processes.- Collaborated closely with cross-functional teams, including marketing, product, and engineering, to ensure alignment with business objectives and user needs.- Led strategic workshops to gain buy-in and alignment, fostering innovation and… Show more - Led initiatives to optimize the conversion funnel, achieving significant net conversion rate improvements.- Developed and executed growth strategies with Product Owners, leveraging insights from A/B testing and discovery processes.- Collaborated closely with cross-functional teams, including marketing, product, and engineering, to ensure alignment with business objectives and user needs.- Led strategic workshops to gain buy-in and alignment, fostering innovation and user-centricity.Conducted unmoderated user testing to generate quick insights and mitigate risks. Show less

Berlin, Germany

- Contributed to the execution of smaller scope yet defined strategies on the conversions funnel as a Junior Product Designer at HelloFresh.- Executed defined strategies with a focus on specific areas of product enhancement.- Supported the design and implementation of user interface improvements.- Conducted A/B tests to validate design decisions and improve user experience.

Berlin, Germany

As a Freelancer, I get to work on different variety of projects going from packaging design, creating assets for landing pages, Website Design, Illustrations, Logo Design, Editorial Design and more.

- Focused on enhancing the design system and contributing to sustainability projects within the real estate sector during a six-month internship at BuildingMinds. Freelanced for an additional month, providing design support.- Produced mockups to facilitate testing and iteration, translating conceptual ideas into tangible design solutions.- Conducted usability testing and user interviews.

Berlin, Berlin, Germany

Berlin

Online advertising materials such as banners, html banners andpop-ups, design icons and screens online games, newsletters,and web design.

Copywriter in Spanish and English. Creation of original content optimized for SEO at request.

Translations from English to Spanish. Copyeditor for articles, Thesis and University Works.

Argentina

Customer assistance.

Cashier for an Ice Cream and Coffee Shop. Atención al público en Aroma y Freddo (Cafetería con heladería). En la sucursal de Recoleta. Las tareas principales eran estar en el mostrador como cajera o como camarera.

Telemarketer en la campaña Movistar - La tarea principal era conseguir nuevos clientes para abonos fijos.

Ui/Ux Bootcamp, User Experience/ User Interface

A bootcamp dedicated to learning design thinking methodologies in order to create a digital product. We learned how to properly do user.

Communication Design, Design And Visual Communications, General

Edición, Editorial

Violinista, Música

Activities and Societies: Corales, conciertos, grupos de cuerda.