Search: Achieved a 40% share of GMV by implementing advanced search algorithms, including the Category Prediction AI Service, Elastic Search customization, and tailored filters based on user queries, resulting in a 30% improvement in conversion rate.Boosted organic traffic by 30% through WebEngage integration, enabling CRM to deliver personalized messages via API, increasing message conversion rates by 15% and reducing MCPO by 20%.Spearheaded the development of comprehensive SEO infrastructure from the ground up, achieving page performance scores exceeding 90 for LCP, CLS, and INP, resulting in a 15% boost in organic traffic, through optimized URL structures, Skemas, Metas, and a platform that enabled the marketing team to easily build dynamic, scalable product listing pages through the back office, increasing efficiency and enhancing speed and scalability.Integrated with over 10 external marketing platforms, increasing site traffic by 50%.

SnappShop is an e-commerce venture of the Snapp group (supper app like Careem/ Uber with 70+ million monthly active users).Managed a three-month data migration project from a vendor-based e-commerce platform to a product-based system, mapping 300 to 150 tables and seeding tables with less than 8 hours of downtime.Collaborated with the VP of Engineering to enhance response time using load testing and caching strategies, reducing page load time by 70% and server costs by 32%.Spearheaded UX/UI improvements and backend stabilization (in the new platform), doubling order volume from 40K to 80K per month, and driving an 8x increase in NMV YoY through the buy-now-pay-later feature.

Reduced Delivery CPO by 30% by optimizing dark store locations and delivery fees using customer clustering and data analysis (Excel, SQL, Python). Successfully launched 7 new dark stores, resulted in positive PC3 and (2%) EBITDA.Applied reinforcement learning (RL) to optimize product promotions, decreasing MCPO by 28% in market campaigns through dynamic discount strategies and carousel sorting optimization.

SnappExpress is the Q-commerce venture of the Snapp group (supper app like Careem/ Uber with 70+ million monthly active users) in the grocery section (like Uber Eats or Talabat.)Launched the chain stores' business line, increasing sales to over $1 million/month within just 9 months by leading cross-functional teams (data, product, ops, sales) and driving order/P&L improvements by running AB tests and data-driven decision-making.

Founded a non-ferrous metals trading platform, overseeing product development, market entry strategy, and generating initial traction by onboarding key suppliers and clients.

Facilitated the development of business plans, financial models, and feasibility studies, resulting in the launch of 3 new product lines that generated $5 million in revenue within the first year.Implemented OKRs and "Five-Step Strategy Model" frameworks across five business lines, improving mid-term strategic planning and increasing cross-functional alignment by 20%.Delivered market analysis that contributed to a 10% growth in Alibaba.ir's market share, identifying key trends and best practices for new market entry.Implemented a feedback loop within the OKR coaching process, gathering insights from 50+ participants to refine methodologies and increase training efficacy, ultimately promoting a culture of continuous improvement across the organization.

Implemented Market Product Strategy framework, identifying new corporate growth initiatives that resulted in a 10% (rough number) market expansion and informed corporate-level decision-making.Provided Market Analysis (Market Size, Market Share, Market Trends), Best Practices Benchmark and Technology Trends.