Abdul Hakim Green Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

• Focus on understanding the needs of our users and translating that to the product, ultimately driving customer usage and engagement across the Astro GO (AG) and Multiroom Smart TV App (MR-STV) products.• Responsible for the planning and timely execution of GTM projects and initiatives.• Work closely with Marketing, Content and Technology teams to enhance AG & MR-STV via an end-to-end approach that starts from feature developments/enhancements, marketing funnels and concludes with user experience and feedback.• Grow the user base and promote take-up for AG (complimentary service) and MR-STV (paid service) via tactical campaigns and collaborative efforts with industry partners. • Monitor key performance metrics for AG & MR-STV and prepare insightful reports to management.• Strategise and determine product direction and objectives based on concrete data points and learnings.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Responsible for the planning and timely execution of all GTM projects relating to Astro GO.• Work closely with Marketing, Content and Technology teams to enhance Astro GO.• Monitor key performance metrics for Astro GO and prepare insightful reports to management.• Craft and execute engagement campaigns to drive app growth and take-up.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Identified customer segmentations and tailored marketing approaches for each respective segment.• Crafted out customer engagement campaigns to promote product usage and awareness.• Explored and tested complimentary products via product trials to gauge incremental value and take-up to the main product, Video-on-Demand (VOD).

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Coached a team of Graduates to solve a business challenge and created a prototype through the implementation of agile methodology using Design Thinking and Amazon’s CIP.• Assisted the rest of the team with transformation work and the revamp of a new performance management system.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

I joined the Astro Graduate Programme where I rotated across multiple departments across the company. I had 4 rotations in the following departments:1. Premium Business, Customer Department.2. Strategy & Innovation, GenNext, Customer Department.3. Business Advisory, Finance Department.4. Strategy & Special Projects, Marketing Department.

• Manage and execute company-wide digital transformation project.• Liaison between consultants (Willis Towers Watson) and internal stakeholders within Astro.• Double hat rotation across different functions within HR mainly Youth Outreach, Organizational Development, Learning & Development and Stakeholder Management.• Drive and inculcate innovation culture and mind-set across the company.

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

• Planned and organised events to ensure customer retention and increase sales revenue.• Maintained product stock levels and customer relations.• Worked part-time.

Kelana Jaya

• Human Resource Department.• Development of employee satisfaction survey.• Planned and organised office events (i.e. festive season decoration competition).

Master’S Degree, Organisational And Social Psychology

Activities and Societies: Psychology Society, Consultancy Society• Dissertation: 10,000 words about the differences in organisational.

Bachelor’S Degree, Psychology, First Class Honours

Activities and Societies: Head of Public Relations for university student development programme organised by the Psychology Department.

A-Levels, Economics, Physics, Mathematics

High School, Igcse