Managed daily operations, developing practice schedules and monitored cash flow. Collaborated with board members to establish policies, mentored team members, and engaged with the community to promote cultural appreciation through dance. Collected UGC for social media (instagram, tiktok, mail) and established relationships with influencers for promotions and at competitions nationally and increased engagement by 316% in one month.

Developed and executed a social media strategy to promote events and activities, driving engagement and collaborated with departments to increase student participation in events.Created content on Instagram, Twitter, and Facebook using Canva, Adobe Photoshop and Illustrator, and Picsart to promote achievements and share updates. Analyzed trends to refine strategies, ensuring maximum reach and positive student engagement.

Designed graphics and content to promote cultural events, increasing attendance and engagement through consistent social media presence using promotional materials, including clothing, flyers, and posts. Developed a branding strategy, creating logos and brand merch to enhance brand recognition and collaborated with academy directors on marketing strategies for local cultural arts events, such as at Vaisakhi Mela.

Designed and executed social media campaigns for wedding planning services, leading to increased inquiries, managed client requests, and supervised events to ensure smooth execution. Created a positive brand image and assisting in wedding logistics to ensure client satisfaction and led the schedule of events for weddings, handling last-minute changes as needed.

Worked with Urban Decay and CyberSmile Foundation through Home From College to spread awareness about online bullying. Established brand consistency through tone, messaging and content creation and created two deliverables for Instagram and Tiktok, one for philanthropy and one for product testing and development.