Aaron Higginbotham Email & Phone Number

Louisville, KY

Louisville, Kentucky

Louisville, Kentucky Area

• Originated concepts, and created and executed strategic marketing and communication materials in a variety of media including print, web and broadcast
• Led social media engagement for Yum!’s brands, including creating and designing Facebook and Instagram apps and promotions
• Collaborated with account team, and led designers and web developers to deliver well-executed, strategic creative solutions that support the creative brief
• Coached and supervised a digital designer providing creative direction and weekly career mentoring
• Created environmental design including internal and in-store signage as well as new space interior design
• Mastered and protected brand standards for all Yum!’s brands and clients

• Developed strategic marketing campaigns and created original concepts, designs and layouts that build and reinforce brand identities
• Aided clients in developing brand strategies and marketing objectives
• Managed projects, often simultaneously, as well as clients, production artists, photographers and production companies
• Assisted in leading clients and agency into the interactive media arena
• Collaborated with copywriters to create award-winning print, outdoor, direct, broadcast, weband non-traditional materials for clients including KFC, Long John Silver’s, Jefferson’s Bourbon, Western Spirits, GE, Eli.