Highly educated result driven professional in the area of marketing and advertising with more than 15 years of experience in several market segments. Proven consistent; determined, goal oriented, capable of managing and or working in groups. Specialised knowledge skills in strategic penetration campaigns, media planning, artwork managing, product launches and events coordination. Great communication and leadership abilities with problem solution oriented mentality.
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Director Of ManufacturingBorkenworks May 2019 - PresentMonterrey, Nuevo León, Mexico• Oversee the day-to-day operations of the manufacturing department, including production planning, scheduling, and resource allocation.• Develop and implement manufacturing strategies that drive operational excellence and achieve business objectives.• Monitor design and production processes to ensure efficiency, productivity, and profitability targets are consistently met or exceeded.•Proveen project management skills, with the ability to prioritize and manage multiple projects simultaneously.• Work closely with cross-functional teams, such as engineering, procurement, and logistics, to ensure seamless coordination and communication throughout the manufacturing process.• Identify areas for process improvement and implement strategies to optimize production workflows, reduce costs, and increase operational efficiency.• Coordinate several departments, such as sales, marketing, and finance, to align manufacturing activities with sales forecasts, demand planning, and budgetary constraints. -
Marketing DirectorSesderma México Jan 2018 - Apr 2019Mexico City, Mexico• Development of a strategic expansion plan for the retail channel.• Market research of dermatological products clinical and aesthetic to define a portfolio suitable by distribution channel.• Prices repositioning to achieve greater competitiveness and market share in order to guarantee an increase in operating profit.• Media plan to boost sales in the medical and retail channel through content generation in social media, print and BTL.• Planning, organization and execution in Expos, Congresses, Medical Sessions and active participation in ANIDERM.• Creation of CRM Plan to maintain loyalty and generate buy-back of the medical channel.• Responsible for administration and execution of the marketing budget. 11M MXN. -
Communications ManagerGrupo David Jul 2013 - Jun 2017Panama• Responsible for creation and development of online, in-mall, out of home and print advertisement for several brands such as: Victoria’s Secret, La Senza, Clarks, Rockport, Bath & Body Works, Adidas, Gymboree y Claires.• Ensuring the communication outputs, disclaimer and retail policies are of a high standard, respond to the needs of the Latin America audience.• Develop and coordinate advertising activities and seasonal merchandising updates between marketing coordinators, brand managers and stores in 6 different countries.• Manage creatives and graphic designers for artwork production and training tools for sales associates. -
Marketing ManagerGrupo Capricciosas Sa De Cv Jan 2012 - Jun 2013Monterrey Area, Mexico• Built up the marketing department. Incorporating it to the administrative and operational departments processes.• Marketing strategic plan relaunching the entire restaurant chain with a rebranded logo, accurate and modern advertisement, imagery style, communication language, to positioning as the Hi-End and healthier pizza gourmet fast food chain in several states of Mexico.• Internal and external data studies, behavioral response for advertisement investment, media selection and new product development.• Manage external advertisement vendors, suppliers and agencies ensuring time response and expenses reduction.• Advertisement channels and media selection / negotiation for best cost / benefits results. -
Corporate Sales Executive, Production, MarketingFutura Imagen Jun 2011 - Dec 2011Panama• Sales management responsible for corporate clients.• Production and employees coordinator.• Planning and implementation of profit increasers actions.• New business channels development.
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Regional Marketing And Advertising SupervisorAcosta Verde Sep 2006 - Dec 2010Monterrey, Mexico• Organizer and Supervisor of marketing and advertising programs for 18 malls.• Monthly advertising budget control.• Analyze and develop proposals to enhance positioning, traffic and sales into the malls.• Create, implement and interpret surveys applied to costumers and store owners.• Constant communication between Directors - Mall Administrator - Store owners -
Advertising Coordinator / Artwork ManagerKenneth Cole Productions Sep 2002 - Jun 2006Panama• Develop and Coordinate marketing activities with store owners.• Media Planning for institutional and retail advertising campaigns.• Responsible for artwork and production process.• Contact person for headquarter offices for artwork managing.• Create Wholesales media to increase sales. -
Graphic Designer / Marketing AssistantTommy Hilfiger Latin America And The Caribbean Sep 1999 - Aug 2002Panama• Responsible for artwork and production process.• Contact person for headquarter offices for artwork managing.• Resize and adapt Institutional and retail artworks to different media.
Alexei Higuero Borkenhagen Skills
Alexei Higuero Borkenhagen Education Details
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Finance, General -
Marketing And Advertising With Emphasis On Sales Management -
Colegio Anglo MexicanoBachelor In Science
Frequently Asked Questions about Alexei Higuero Borkenhagen
What company does Alexei Higuero Borkenhagen work for?
Alexei Higuero Borkenhagen works for Borkenworks
What is Alexei Higuero Borkenhagen's role at the current company?
Alexei Higuero Borkenhagen's current role is Director of Manufacturing.
What schools did Alexei Higuero Borkenhagen attend?
Alexei Higuero Borkenhagen attended Universidad Tecmilenio, Universidad Latina De Panamá, Colegio Anglo Mexicano.
What skills is Alexei Higuero Borkenhagen known for?
Alexei Higuero Borkenhagen has skills like Strong Negotiation Skills, Senior Marketing And Advertising Coordinator, Event Planner. Massive Or Corporate, Creative Problem Solving, Survey Development, Priority Management, Organizational Structure, Strategic Communications, Creative Concept Development, Outgoing, Idea Generation, Supplier Negotiations.
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