Alexei Higuero Borkenhagen

Alexei Higuero Borkenhagen Email and Phone Number

Director of Manufacturing @ Borkenworks
Alexei Higuero Borkenhagen's Location
Monterrey, Nuevo León, Mexico, Mexico
About Alexei Higuero Borkenhagen

Highly educated result driven professional in the area of marketing and advertising with more than 15 years of experience in several market segments. Proven consistent; determined, goal oriented, capable of managing and or working in groups. Specialised knowledge skills in strategic penetration campaigns, media planning, artwork managing, product launches and events coordination. Great communication and leadership abilities with problem solution oriented mentality.

Alexei Higuero Borkenhagen's Current Company Details
Borkenworks

Borkenworks

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Director of Manufacturing
Alexei Higuero Borkenhagen Work Experience Details
  • Borkenworks
    Director Of Manufacturing
    Borkenworks May 2019 - Present
    Monterrey, Nuevo León, Mexico
    • Oversee the day-to-day operations of the manufacturing department, including production planning, scheduling, and resource allocation.• Develop and implement manufacturing strategies that drive operational excellence and achieve business objectives.• Monitor design and production processes to ensure efficiency, productivity, and profitability targets are consistently met or exceeded.•Proveen project management skills, with the ability to prioritize and manage multiple projects simultaneously.• Work closely with cross-functional teams, such as engineering, procurement, and logistics, to ensure seamless coordination and communication throughout the manufacturing process.• Identify areas for process improvement and implement strategies to optimize production workflows, reduce costs, and increase operational efficiency.• Coordinate several departments, such as sales, marketing, and finance, to align manufacturing activities with sales forecasts, demand planning, and budgetary constraints.
  • Sesderma México
    Marketing Director
    Sesderma México Jan 2018 - Apr 2019
    Mexico City, Mexico
    • Development of a strategic expansion plan for the retail channel.• Market research of dermatological products clinical and aesthetic to define a portfolio suitable by distribution channel.• Prices repositioning to achieve greater competitiveness and market share in order to guarantee an increase in operating profit.• Media plan to boost sales in the medical and retail channel through content generation in social media, print and BTL.• Planning, organization and execution in Expos, Congresses, Medical Sessions and active participation in ANIDERM.• Creation of CRM Plan to maintain loyalty and generate buy-back of the medical channel.• Responsible for administration and execution of the marketing budget. 11M MXN.
  • Grupo David
    Communications Manager
    Grupo David Jul 2013 - Jun 2017
    Panama
    • Responsible for creation and development of online, in-mall, out of home and print advertisement for several brands such as: Victoria’s Secret, La Senza, Clarks, Rockport, Bath & Body Works, Adidas, Gymboree y Claires.• Ensuring the communication outputs, disclaimer and retail policies are of a high standard, respond to the needs of the Latin America audience.• Develop and coordinate advertising activities and seasonal merchandising updates between marketing coordinators, brand managers and stores in 6 different countries.• Manage creatives and graphic designers for artwork production and training tools for sales associates.
  • Grupo Capricciosas Sa De Cv
    Marketing Manager
    Grupo Capricciosas Sa De Cv Jan 2012 - Jun 2013
    Monterrey Area, Mexico
    • Built up the marketing department. Incorporating it to the administrative and operational departments processes.• Marketing strategic plan relaunching the entire restaurant chain with a rebranded logo, accurate and modern advertisement, imagery style, communication language, to positioning as the Hi-End and healthier pizza gourmet fast food chain in several states of Mexico.• Internal and external data studies, behavioral response for advertisement investment, media selection and new product development.• Manage external advertisement vendors, suppliers and agencies ensuring time response and expenses reduction.• Advertisement channels and media selection / negotiation for best cost / benefits results.
  • Futura Imagen
    Corporate Sales Executive, Production, Marketing
    Futura Imagen Jun 2011 - Dec 2011
    Panama
    • Sales management responsible for corporate clients.• Production and employees coordinator.• Planning and implementation of profit increasers actions.• New business channels development.
  • Acosta Verde
    Regional Marketing And Advertising Supervisor
    Acosta Verde Sep 2006 - Dec 2010
    Monterrey, Mexico
    • Organizer and Supervisor of marketing and advertising programs for 18 malls.• Monthly advertising budget control.• Analyze and develop proposals to enhance positioning, traffic and sales into the malls.• Create, implement and interpret surveys applied to costumers and store owners.• Constant communication between Directors - Mall Administrator - Store owners
  • Kenneth Cole Productions
    Advertising Coordinator / Artwork Manager
    Kenneth Cole Productions Sep 2002 - Jun 2006
    Panama
    • Develop and Coordinate marketing activities with store owners.• Media Planning for institutional and retail advertising campaigns.• Responsible for artwork and production process.• Contact person for headquarter offices for artwork managing.• Create Wholesales media to increase sales.
  • Tommy Hilfiger Latin America And The Caribbean
    Graphic Designer / Marketing Assistant
    Tommy Hilfiger Latin America And The Caribbean Sep 1999 - Aug 2002
    Panama
    • Responsible for artwork and production process.• Contact person for headquarter offices for artwork managing.• Resize and adapt Institutional and retail artworks to different media.

Alexei Higuero Borkenhagen Skills

Strong Negotiation Skills Senior Marketing And Advertising Coordinator Event Planner. Massive Or Corporate Creative Problem Solving Survey Development Priority Management Organizational Structure Strategic Communications Creative Concept Development Outgoing Idea Generation Supplier Negotiations Media Relations Media Planning Advertising Budgeting Customer Service Graphic Design Results Oriented Target Identification Promotion Planning Publicity Strategic Planning Local Store Marketing Merchandising Strategies Brand Awareness Apple Software Multitasker Trend Identification Trade Marketing Retail Management Business Planning Social Marketing Budgets Marketing Strategy Direct Marketing Leadership Product Development Promotions Social Media Strategy

Alexei Higuero Borkenhagen Education Details

Frequently Asked Questions about Alexei Higuero Borkenhagen

What company does Alexei Higuero Borkenhagen work for?

Alexei Higuero Borkenhagen works for Borkenworks

What is Alexei Higuero Borkenhagen's role at the current company?

Alexei Higuero Borkenhagen's current role is Director of Manufacturing.

What schools did Alexei Higuero Borkenhagen attend?

Alexei Higuero Borkenhagen attended Universidad Tecmilenio, Universidad Latina De Panamá, Colegio Anglo Mexicano.

What skills is Alexei Higuero Borkenhagen known for?

Alexei Higuero Borkenhagen has skills like Strong Negotiation Skills, Senior Marketing And Advertising Coordinator, Event Planner. Massive Or Corporate, Creative Problem Solving, Survey Development, Priority Management, Organizational Structure, Strategic Communications, Creative Concept Development, Outgoing, Idea Generation, Supplier Negotiations.

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