Conducted in-depth data analysis to assess market trends and customer behavior, resulting in targeted marketing strategies that increased customer acquisition by 15%.Collaborated with cross-functional teams to define project scope, objectives, and deliverables, ensuring alignment with business goals and requirements. Led requirements gathering sessions with stakeholders to understand business needs and translate them into detailed functional specifications and user stories. Implemented process improvements that reduced operational costs by 10% through automation and optimization of key workflows. Prepared and delivered comprehensive reports and presentations to senior management, providing insights into business performance and recommendations for strategic decision-making.