Manage the brand communication strategy, media planning, and campaign development for a $2B portfolio. Flawless execution of campaign materials to drive consideration for the brand by optimizing the media mix and identifying opportunities to deliver efficient, best-in-class marketing spend tactics for positive ROI. Development of the brand foundational documents holistically communicate the brand truth and visual identity in all consumer-facing media. Partnership and stakeholder management with the brands Agency of Record and Integrate Agency Team for seamless collaboration and development of breakthrough campaigns.

The lead point of contact for all general management and marketing business planning and forecasting. Leading the communication strategy and execution for a new item campaign.

Managed the end to end execution of profit growth strategies for the ambient Coffee and Milk Modifiers businesses. Led the strategy to optimize the portfolios on brands that hold share leadership in declining categories, in effort to stabilize and deliver long-term share growing plans.

Developed and managed the 5 year I&R pipeline for the Nestle Global Brands Portfolio. Identified white space opportunities to capture younger households by launching a better-for-you platform for the global #1 food brand, Maggi. Developed launch plan and new item tracking for the Carnation resealable tetra innovation and entrance into milk alternatives. . Prioritized P&L and profit initiatives for Libby's to maintain category leadership as America's favorite pureed pumpkin.

Identified strategic white space and evaluated an innovation opportunity for the $200MM SweeTARTS brand by presenting size-of-prize and a go-to market strategy. Leveraged market research tools and analyzed data through Nielsen, Mintel, and IRI to generate a sustainable go-to-market recommendation. Investigated platforms to broadcast a new product launch through emerging digital technologies (AR/ VR) measured with KPIs.

Consult to the Veteran’s Health Administration (VHA) to support healthcare business procedures and streamline improvement processes.

Managed the proposals for federal and commercial clients in the DoD, DHS, and Federal/Commercial business sectors. Coordinated and managed a team of subject matter experts through the entirety of the Shipley based proposal process to meet government dictated deadlines and requirements.

Led the proposal strategy and regional marketing initiatives for the branches of a multi-disciplined construction consulting firm. Organized and evaluated proposal schedules based on request for proposal (RFP) deadlines and requirements. Supported the development of marketing strategy and business development activities.

Managed the calendarization and proposal process to develop multi-million dollar proposals, ensuring compliance and accuracy to meet needs of Government issued RFPs. Facilitated written responses of company professional services with cross-functional teams and did the final desktop publishing on lengthy documents for readability.

Prepared and coordinated materials for global marketing seminars. Helped reach corporates sales goals through business development.