Marketing Automation Specialist
Kolkata, West Bengal, India
Key Responsibilities:Automation Specialist: Streamlining Processes, Driving EfficiencyMarketing & Internal Processes:*Designed automated marketing campaigns (email, social, SMS) for lead nurturing, segmentation, and personalization. Analyzed performance, optimized workflows, and maintained efficient campaign infrastructure.*Integrated external apps (CRM, analytics) with marketing automation for seamless data flow and automated actions. Built custom integrations, ensuring optimal efficiency and data integrity.*Implemented internal automation solutions (Zapier, Integromat) to streamline workflows, improve data management, and reduce manual tasks across departments (marketing, sales, operations).Customer Support & Reporting:*Created and deployed chatbots for WhatsApp, designing conversational flows and optimizing responses for improved customer satisfaction and engagement.*Developed and delivered comprehensive reports on marketing performance, customer engagement, and automation results using DashThis. Designed internal dashboards to track KPIs and monitor automation effectiveness.