Key Responsibilities:*Actively manage ongoing email marketing activities within ActiveCampaign.*Design and develop custom email templates to enhance brand identity and audience engagement.*Create and manage automated email workflows for efficient communication and lead nurturing.*Implement internal automation solutions to streamline database management and optimize workflow efficiency.

Key Responsibilities:Newsletter Operations & Collaboration:*Collaborate closely with the Newsletter Editor to curate, schedule, and manage Tech in Asia's entire newsletter portfolio.*Serve as a central hub, fostering seamless communication and collaboration between editorial, product, marketing, and design teams for timely newsletter content delivery.Content Management & Optimization:*Manage the scheduling and publication of diverse newsletter content, reaching over 500,000 subscribers with impactful insights.*Leverage data-driven insights from Mailchimp to recommend and implement strategies for continuously improving newsletter performance and engagement.*Maintain a strong understanding of Asian businesses and actively engage with the evolving newsletter landscape.Design & Template Development:*Create and maintain visually appealing and on-brand email templates in Mailchimp, ensuring consistency and efficiency.*Implement design updates and enhancements to optimize user experience and reader engagement within newsletters

Email Marketing & Newsletter Management:*Utilize Constant Contact and Lawmatics platform to schedule and send pre-written email newsletters for multiple campaigns.*Analyze email performance metrics (open rates, click-throughs, etc.) and report on results.*Collaborate with content creators to ensure email content aligns with brand voice and audience engagement strategies.Website Content Management:*Publish new content to Squarespace website blog, ensuring accuracy and adherence to style guidelines.*Optimize blog posts for search engines and user experience.*Track website traffic and analyze key performance indicators (KPIs) related to blog content.Social Media Management:*Utilize MeetEdgar tool to create and schedule engaging social media posts based on existing content.*Tailor posts for different social media platforms, leveraging relevant hashtags and trends.*Monitor social media engagement and respond to comments and messages in a timely and professional manner.

Managing email marketing activities for:1. www.kinkly.com2. www.corrosionpedia.com3. www.techopedia.comKey Responsibilities:Designing Visually Appealing Newsletters:*Utilized email design expertise to create professional and on-brand campaigns in ActiveCampaign.*Implemented responsive design principles for optimal viewing across devices.*Tested and optimized various layouts and formats to enhance the reader experience.Managing Technical Setup and Execution:*Managed all aspects of campaign setup within ActiveCampaign, including list segmentation, automation, and scheduling.*Ensured accurate targeting and delivery to specific audience segments.*Implemented automated workflows for efficient newsletter distribution.

Key Responsibilities:Automation Specialist: Streamlining Processes, Driving EfficiencyMarketing & Internal Processes:*Designed automated marketing campaigns (email, social, SMS) for lead nurturing, segmentation, and personalization. Analyzed performance, optimized workflows, and maintained efficient campaign infrastructure.*Integrated external apps (CRM, analytics) with marketing automation for seamless data flow and automated actions. Built custom integrations, ensuring optimal efficiency and data integrity.*Implemented internal automation solutions (Zapier, Integromat) to streamline workflows, improve data management, and reduce manual tasks across departments (marketing, sales, operations).Customer Support & Reporting:*Created and deployed chatbots for WhatsApp, designing conversational flows and optimizing responses for improved customer satisfaction and engagement.*Developed and delivered comprehensive reports on marketing performance, customer engagement, and automation results using DashThis. Designed internal dashboards to track KPIs and monitor automation effectiveness.