Expertise in building product-led growth engines from scratch 👇Consumer insights and Influencer Marketing platform enabling brands to get actionable insights from Social conversations (Text and Videos) and do campaigns on Instagram, Youtube & Facebook Groups 1. Product Lead - Convotrack, a consumer insights SaaS platform for Enterprise Consumer Brands** Successfully penetrated an already established consumer insights market with a highly innovative product offering by specifically solving for needs gaps that Enterprise brands have in Consumer insights from social conversations (Text and Video). ** Used by some of the largest consumer brands like Unilever, P&G, ITC and more to get actionable consumer insights about their brand, competition or category, resulting in... Increase in ARR of Convosight’s largest clients by 18%** 100% New sales by internal team product led via Convotrack. Increased conversion rate of clients by 2X and reduced time to convert by 30%** Used Custom AI models and Gen AI to reduce the time of getting actionable insights Social conversations (Text and Videos) from 2 days to under 30 minutes. 2. Product Lead - Convosight, a Monetization platform (SaaS) for Community Leaders** Conceptualised and Pivoted Convosight into a platform for community leaders to monetise their communities with products like Community profiles, Earnings & Campaign Performance dashboards, Community fraud identification and more.** Increased retention of Community leaders on the platform by 4X due to pivot to XX%+** The platform is used by over 30K communities to do campaigns with more than 200+ enterprise consumer brands like Nestle, Amazon, Unilever, and more** Built a community of 4000+ super users and used it for user research, product launches and product feedback

Expertise in driving business growth via Digital Transformation for legacy consumer brands 👇1. Led all technology relationships for 22 Feet with some of the biggest consumer brands in India2. Increased revenue contribution from Tech & Product by 2.5 times in 18 months to $X million 3. Turned around the largest digital transformation project in 22Feet, with a $2 billion motorcycling brand - Scaled revenue from the client by 4X (on an 8-figure base); 6 million visits monthly.4. Launched the official app for a global QSR brand in India - Used gamification to drive 700K additional visits to offline stores, monthly, via the app within 12 months of launch

Expertise in launching and growing a SAAS product 👇1. Launched a SaaS platform, Skillenza, enabling Tech companies to recruit developers via coding challenges2. Drove growth of developers participating in coding challenges on Skillenza by 233% to 350K developers, making it the 3rd largest platform in India in terms of coding challenges done monthly

Expertise in trying to start up and run a dating app 👇1. Built a people discovery app powered by a personality matching engine, raised $40,000 2. More than 10,000+ downloads in the first 6 weeks

Expertise in driving usage and retention for a payments product 👇1. Responsible for increasing usage and retention for Airtel Money (Payments product) nationally 2. Drove partnerships with top platforms where users were spending on credit/debit cards to give Airtel money as an option, increasing usage of Airtel money by 23%

Expertise in driving telecom sales in Tier 3 and Tier 4 towns in India 👇Bharti Airtel Ltd - Young Leader (Assistant Manager) Circle - Bihar and JharkhandTerritory Manager – Bhagalpur (Mobility) - July 2013 to Dec 2013• Managed business of over INR 3.5 million spread across 3 product lines (Prepaid, Data and Airtel Money)• Grew Data Revenues by over 100%, June exit to Sept exit by undertaking innovative initiatives • ‘Best TM’ for the month of Sept, achieved a 2.2% increase in Customer Market Share in a challenger marketTerritory Manager – Ranchi (Mobility) Jan 2014 to July 2014• Managed a business of over INR 30 million (monthly) - spread across 4 product lines (Prepaid, Data, DTH and Airtel Money)• Handled and off roll team of 30 spread across 2 distributors – 1 Urban and 1 Rural • Customer share increased by 0.6%, ARPU YoY growth – 14%, Consumption YoY growth – 35%, Gross Revenue growth – 30%, and Data percentage to Gross Revenue crossed 10%

The project involved implementing the preliminary work done in the Eating & Dining Channel (Franchise Owned Bottler system) to increase incidence in the Snack/Roll shops in Kolkata city by:• Successfully executing 3 pilot models in 60 street food shops distributed across 3 different locations in Kolkata to determine the most profitable and sustainable model in this channel• Responsible for coordinating with members of three different entities to successfully execute the above pilots - Bottling plant of Coca Cola in Kolkata, Ogilvy Action and Coca Cola India Inc.• Achievements: Bottling plant owner satisfied with the pilot execution and ordered full scale rollout in Kolkata (1500 street food shops), project featured in an article in Brand Equity (Economic Times) on 6 June, 2012