• Ran the launch campaign for PAW (Mobile Payment Solution)• Executed a merchant onboarding campaign and managed a direct sales teams.• Launched the bank’s EPP program (Easy Payment Plan Program).• Coordinated and supervised the re-branding campaign for Ahli Bank including all Visuals, Branches, ATMs, Signages, Stationery…etc. in addition to communication strategy and corporate image.• Executed the launch campaign for the bank’s digital onboarding service that resulted in thousands of NTB retail accounts.• Launched and deployed the Staff-on-Demand Program (Ahli777) to hire, train and deploy more than 500 part time employees.• Organized, delivered, and sold an executive workshop by Alexander Osterwalder (The creator of the Business Model Canvas & #7 Innovation Thinker in the world) to over 250 executives from more than 60 organizations.• Directed and executed 15+ events per year, including complex public events and executive private events.• Created and launched the bank’s financial literacy program (Heroes of Cash), which aims to spread financial literacy and education among children between 5 and 10 years of age through organizing fun and constructive activities.

• Successfully planned and executed over 25 live events attracting over 50,000 attendees from different backgrounds (Executives, Entrepreneurs & Students).• Achieved more than JOD 300,000 in fundraising and sales.• Successfully devised, planned, executed, and sold a first of its kind training event format with 72 training sessions, that resulted in participation of more than 20 training companies with more than 400 attendees from 40 different organizations, all with JOD 0 marketing budget.• Successfully ran more than 8 marketing campaigns resulting in more than 30,000 attendees and millions in digital interactions.• Managed successful business relationships with more than 100 partners (Corporate, Start-ups, Media Agencies & Outlets, Sponsors, Suppliers, Training, Content & Speakers).

• Developed a real time CRM System with a Decision Support Dashboard to track the company’s revenue streams, sales, account management, receivables, and KPI’s.• Created a go-to-market strategy and revamped revenue streams.• Successfully negotiated and closed more than 10 sponsorship deals with clients from different industries.• Overseeing and evaluating the business development team to motivate and improve performance.• Managing the recruitment, induction, and training of new team members.