Advised on Media Planning: Guided Ard Group in formulating strategic media planning, ensuring optimal visibility and engagement across target markets. Collaborated with top management to identify key media channels that align with the company’s brand identity and objectives.Directed Creative Development: Provided expert direction on creative development initiatives, leading to the creation of compelling marketing materials and campaigns. Worked closely with the creative team to ensure that all content resonated with the intended audience and reinforced the brand’s message.Crafted Branding Strategies: Developed comprehensive branding strategies for Ard Group, enhancing brand recognition and customer loyalty. My strategic insights helped in refining the brand’s identity, ensuring it accurately reflects the company’s values and appeals to the desired demographic.