💡An experienced business leader with proven commercial success over many years in the lighting industry. Pragmatic, hands on approach to strategy formulation, problem solving and P&L management.I have a strong background in product portfolio analysis, supply chain management, sales and marketing, and ecommerce.🏆Sales, Marketing and P&L management have been my successful core attributes over the years culminating in an holistic, well rounded understanding of the lighting market.– As the general manager of Illus Lighting, I am responsible for overseeing the strategic direction, operations, and performance of the company. (The company is a regional leader in lighting solutions, with 18 showrooms in Saudi Arabia and operations in the UAE, Kuwait, and Spain).– I established a successful long term strategic position for illus in the lighting market, covering both internal & external application areas.– At illus lighting, I built a highly successful "end-user" specification team focused on providing added value to customers.– Created a supply chain department, established a certification and quality control office in China, and led the opening of new showrooms.– Optimized the logistics team, re-certified the sales team, and managed e-commerce and social media channels.– I leveraged my skills in AutoCAD, Microsoft Office, and lighting design to produce product data sheets and create departmental workflows and KPIs.– Ensured that all products met the relevant certifications and standards.Specialties: Leadership, Strategy, P&L Management, Product Portfolio Analysis, Supply Chain Management, Sales, Marketing, E-commerce, Business Development, and Talent Development.
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General ManagerIllus LightingRiyadh, Sa
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General ManagerIllus Lighting Aug 2021 - PresentRiyadh, Saudi ArabiaWith a strong focus on operational excellence, Ahmad manages multiple showrooms across several countries, oversees supply chain and logistics optimization, and leads strategic initiatives such as international office establishment, sales team re-qualification, and digital management. His comprehensive approach ensures that Illus Lighting stays ahead in a competitive market.· Overseeing Showrooms: Manage 18 showrooms in Saudi Arabia, 1 in the UAE, 1 in Kuwait, and 1 in Spain.· Supply… Show more With a strong focus on operational excellence, Ahmad manages multiple showrooms across several countries, oversees supply chain and logistics optimization, and leads strategic initiatives such as international office establishment, sales team re-qualification, and digital management. His comprehensive approach ensures that Illus Lighting stays ahead in a competitive market.· Overseeing Showrooms: Manage 18 showrooms in Saudi Arabia, 1 in the UAE, 1 in Kuwait, and 1 in Spain.· Supply Chain Leadership: Built and developed the supply chain department, enhancing operational efficiency.· International Office Establishment: Set up a dedicated office in China, staffed with local employees, to manage certificates and ensure quality control.· Strategic Planning: Develop and oversee the department budget and annual business plan.· Sales Team Optimization: Re-qualified the sales team to align with market demands, improving their effectiveness.· Product Portfolio Management: Conduct product portfolio analysis to meet market demands.· Expansion Leadership: Led the opening of new showrooms to expand the company’s market presence.· Logistics Optimization: Enhanced the performance of the logistics team to ensure efficient operations.· Digital Management: Managed eCommerce and social media activities to boost online presence and sales.· Documentation & Compliance: Created detailed product data sheets and managed the certification process for all products.· Performance Metrics: Developed workflows and KPIs to monitor and improve departmental performance. Show less -
Deputy General ManagerLighting Stores Saudi Arabia Sep 2020 - Aug 2021Riyadh, Saudi Arabia -
Regional Sales ManagerSaid For Electrical Materials(Sem) Aug 2019 - Sep 2020Jeddah, Makkah, Saudi ArabiaResponsible for western and south region's sales for multinational brands Philips, Osram, Ledvance, GE, Tungsram , Legrand , Eaton. -
Lighting Division ManagerRajab And Silsilah Co Oct 2006 - Aug 2019Saudi ArabiaDealing With Lamps, Control Gears & Project Business.Class A Distributor for PHILIPS, GE & OSRAM.Good connections with suppliers & customers.
Ahmad El Tom Education Details
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Mobile Communication -
Balamand UniversityElectrical Engineer
Frequently Asked Questions about Ahmad El Tom
What company does Ahmad El Tom work for?
Ahmad El Tom works for Illus Lighting
What is Ahmad El Tom's role at the current company?
Ahmad El Tom's current role is General Manager.
What schools did Ahmad El Tom attend?
Ahmad El Tom attended University Of Hertfordshire, Balamand University.
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