General Manager of Afrah Group including below stores:Afrah Fashion Textiles - Dubai Mall (2008)Afrah Fashion Textiles - Deira City Center (2000)Afrah Fashion Textiles - Al Ghurair City (1995)Sisan Fashion Textiles - City Center Deira (2000)White Thread Gents Textiles - Dubai Mall (2008)White Thread Gents Textiles - Al Ghurair City (1995)Al Fares Gents Textiles - Deira City Center (1996)Management:- Supervised 7 retail outlets with over 30 employees and 7 store managers.- Worked with store managers in the recruitment and development of employees- Managed and organized company finances to ensure sound financial performance and reporting- Directed administrative duties including issuing and renewing trade licenses, sales & promotional campaign licenses from the Economic department for all group stores.Purchasing:- Strong experience in managing and negotiating with agents and channel partners.- Regularly attending International Textile Fairs &Exhibitons in Europe, such as Premier Vision, in Paris, Tex World in Paris, Moda in Milan.- Played an integral role developing relationships with regional and international suppliers to facilitate the import of textiles during international exhibitions.Marketing & Business Development: - Managing the marketing initiatives of the organization including developing promotional materials, campaigns and tradeshows & exhibitions.- Identify and develop market capture strategies that capitalize on internal and partner strengths. Monitoring and evaluating return on expenditure for regional campaigns.- Target new market expansion opportunities to grow the company client base, market penetration and reach. Successfully increased group revenues with income growth of over 125%- Identify and develop new product ranges to grow the company offering both vertically and horizontally. - Lead company in aggressive market expansion from 4 to 7 outlets.

- Importing and exporting textiles and dealing with fabric agents around the worlds.- Maintaining excellent relationships with agents and clients as well.- Consistently exceeded revenue targets by over 30%- Successfully secured new channel and major account opportunities.- Responsible for the support of partners within all aspects of product sale.

July 1979 through March, 1988 K& K General Trading – Damascus, Syria. Worked as a Sales Representative (part time) for the ready-made as well as textile fashion line.