- Optimizing marketing and pricing strategies and tactics to boost the company’s reputation and drive qualified traffic- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.- Coordinating marketing strategies with the sales, financial, public relations, and production departments, as well as preparing and presenting quarterly and annual reports to the CEO.- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.- Analyzing market trends and conducting competitor research- Build on product messaging that sets new products apart from others in the market to give them a unique selling point.- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process- Review inventory levels and ensure product availability, as well as setting timelines and deadlines for the development of new products with product management and manufacturing departments.- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Evaluating end-to-end customer experience across multiple channels and customer touch points, brainstorming new and creative growth strategies. - Developing content strategies to effectively reach the desired target audience and marketing goals.- Creating content for a variety of platforms including blogs, websites, and social media.- Managing content calendars and ensuring that the content remains consistent across all platforms.- Keeping up to date with content trends, consumer preferences, and advancements in technology.

-Conducting market research to study competitors in order to develop superior products, employ efficient marketing techniques and capture new market opportunities-Utilizing thorough marketing strategies and tactics in promoting company's products to the target market , maintaining high sales volume and having a competitive edge over competitors-Building a company's database that assists in effective customer relationship management and excellent customer service -Assigning duties and setting targets for departmental staff-Attending trade shows, along with external and internal meetings as a Company Representative

-Worked in partnership with fellow group members in the Marketing Plan and Strategy class at Algonquin College-Demonstrated a strong grasp of new technologies and market trends in deriving market strategies to maximized registrations for the Capital One Platinum MasterCard-Identified sales opportunities and subsequently conducted situation analysis; environmental scan; customer analysis; customer segmentation; and competitor analysis-Utilized a knowledge of social media channels to formulate an Integrated Marketing Communications plan, which may be implemented by Costco

-Worked in partnership with Sales Managers and team members to maximize B2B and B2C sales-Ensured that the utmost quality in customer service, customer relationship management, and post-sales support was given at all times-Acted as a Brand Ambassador by continuously providing customers with a thorough knowledge of all product lines and services-Oversaw responsibilities in various situations related to contract negotiations and closing; the organization of customer information; tracking customer interactions; and sales processing on the RQ4 Retail Management System-Ranked #2 as a Top Seller in the Ontario East District for several months in a row

-Demonstrated strong leadership skills and team building skills by actively working with club collaborators and devising marketing strategies within the structure of the marketing team-Attended portfolio meetings, general assemblies, and networking events as a Company Representative-Utilized experience in networking to initiate communication and building partnerships with businesses throughout Ottawa, ON-Utilized pulling and tabling techniques to increase AIESEC awareness on Carleton University campus and online